Aetna Foundation Challenge

Submission Deadline

Submissions are Closed


  • First Prize $25,000
  • Second Prize $15,000
  • Third Prize $10,000
First Place


Team Members

Trishan Panch, Jacob Sattelmair. Archit Bise, Vinnie Ramesh
Second Place

Big Yellow Star

Team Members

Damien Leri, Rosemary Frasso
Third Place

UMass Lowell

Team Members

Georges Grinstein


The Aetna Foundation is a 501(c)(3) organization that is dedicated to promoting wellness, health, and access to high-quality health care for everyone. The Foundation focuses its grant-making on issues that improve health and the health care system in three areas, including Obesity, Racial and Ethnic Health Care Equity, and Integrated Health Care.

The Aetna Foundation invites health services researchers, software developers, designers, clinicians and others to participate in an exciting project designed to make important data about obesity and related data sets available and accessible to health services researchers, public health officials, policy makers and similar stakeholders. The Challenge involves the creation of an interactive browser-based application with, at the developer’s discretion, additional platform capabilities that will take data and facilitate the following:

  1. Basic data visualization
  2. Predictive modeling and scenario analysis
  3. Comparisons across various parameters
  4. Output of key data/analyses into presentation formats such as, but not limited to, PowerPoint
  5. Social networking, bookmarking and sharing

For example, the application would allow a researcher or policy maker to quickly access key information such as the prevalence of obesity in a community. The application would also allow users to provide inputs that could then be used for predictive modeling and scenario analysis (i.e. adding “X” number of playgrounds in one area would result in a “Y” percentage decrease in rates of obesity). The application would allow users to compare data across varying dimensions, making it easy to show how obesity rates differ in one community versus another. Finally, the application would make it easy to output key data in presentation formats, such as PowerPoint, for use in slide presentations.

The target user for this application is anyone who needs ready access to data and analytics to inform a decision. Users include: researchers, legislative staffers, academics, local health officials and more. This application is not intended for the general consumer.

Current apps that can be used for inspiration are:


  • Launch: June 9th (At the Institute of Medicine Meeting in Washington, DC)
  • Submission Close: December 15th, 2011
  • Judging Closes: December 31st, 2011
  • Winner Announced: April 2012

Review Panel

Evaluation Criteria

Design and Usability

  • Each submission will be rated on its user-friendliness and interactive capabilities, especially as it relates to the special needs of the stakeholders mentioned above.

Integration of Health Data

  • The application will be judged on how well it is able to integrate data from multiple sources.

Creativity and Innovation

  • Each submission will be rated for the degree of new thinking it brings to applications for health, and the creativity shown in its design.

Potential for Impact

  • Each submission will be rated on the strength of its potential to impact policy decisions and other scenarios where access to relevant data is critical.

Additional points of consideration will be given for:

  • Incorporation of additional publicly available non-health data sources (EPA, Census, etc.), at developer’s discretion.
  • Inclusion of a health services or public health expert on the developer team
  • Incorporation of data sets that enable analysis of conditions at the individual, zip code or county level.

Submission Requirements

  • A registration button and related link for the challenge can be found at the top of the right hand column of this page. Teams are asked to register to help Health 2.0 and the challenge sponsor anticipate resources needed to manage the project.
  • Registered teams may receive updates from Health 2.0 and the Sponsor during the submission period that provide useful information with regards to the competition.
  • There are no additional forms or steps required after submission of the registration form. Instructions on how to submit an entry will be sent prior to the close of the submission deadline. Teams are not bound or limited by the proposal description submitted in the registration form and may update or modify their projects as needed prior to final submission.

Participating Teams

Cognitive Generation Enterprises
Big Yellow Star
American Bone Health
Life Portal for Better Health
Diet Manager
UMass Lowell Weavers

Terms & Conditions

The following terms and conditions govern the submission of a technology product by a Challenge team (“Team”) to the Aetna Foundation Challenge (the "Challenge"), sponsored by the Aetna Foundation ("the Sponsor").


  • The Challenge is open only to teams based in the United States.
  • A Team must include no less than 2 people.
  • All submissions must be in English.


  • The Sponsor has the absolute discretion to make all decisions related to management of the Challenge and eligibility and evaluation of the technology product submitted as an entry to the Challenge.


  • The submission deadline for entries is December 15th, 2011.
  • Once an entry is submitted, a Team is prohibited from making any changes or alterations to the technology product described in its submission until the evaluation of the entries is completed. The date for completing the evaluation and judging is December 31st, 2011. This date may be extended in the sole discretion of the Sponsor.


  • The technology product submitted must be an application that runs on a commonly available laptop or desktop browser (i.e., Chrome, Firefox, Safari, Explorer).
  • Submissions should include a link to a working web application incorporating the required data.
  • Please also prepare an overview of your application in the form of a PDF cover letter, YouTube video link and/or PowerPoint presentation, or similar formats.
  • On the final submission form issued to registered teams, we will include space to upload these files, links and any login instructions to applications hosted on protected servers.


  • By submitting a technology product as an entry in response to this Challenge, each Team and each Team member represents and warrants that:

    • The Team and its members are the sole authors, creators, and owners of the technology product submitted as an entry;
    • None of the intellectual property rights in the technology product, or any portion thereof, submitted in the entry has been assigned or transferred to anyone that is not a member of the Team;
    • The technology product, through its creation and its submission as an entry, does not violate any applicable laws;
    • The technology product, through its creation and its submission as an entry, does not infringe upon or violate intellectual property rights held by any third person or party;
    • The technology product submitted as an entry complies with appropriate policies,procedures and protections for access to relevant data sets to ensure all privacy requirements, intellectual property considerations, and sponsor restrictions are met; and
  • By submitting an entry in response to this Challenge, each Team and each Team member agrees to:
    • Comply with and be bound by the official rules and decisions of the Sponsor; Indemnify, defend, release and hold harmless the Sponsor, its officers, employees, and agents (including but not limited to, any judges or evaluators of the entries) from and against any and all claims, expenses, and liability, including but not limited to infringement of patent, copyright, trademark, or other intellectual property rights, property damage, or death or personal injury arising out of or relating to the Challenge or to the development, marketing, commercialization, distribution, use or other exploitation of any technology product submitted as an entry.


    • By submitting an entry, any team selected as a winner grants the Sponsor a perpetual, royalty-free, non-exclusive, worldwide license to use and display publicly the submitted materials and any related intellectual property (including trademarks and tradenames), solely for purposes of the Challenge and related marketing and promotion.
    • The participating teams retain ownership of all software, technology and intellectual property developed by them for this Challenge.


    • The Sponsor, administrators, and judges are not responsible for:

      • Any incorrect or inaccurate information, whether caused by teams, data sources, Challenge administrators, printing errors, equipment failures or programming problems associated with this Challenge;
      • Technical failures, including, but not limited to, disconnections in network hardware, software, or phone lines, interruptions, or other malfunctions;
      • Unauthorized human intervention in any part of the entry process or the Challenge;
      • Technical or human error which may occur in the administration of the Challenge or the processing of entries; or
      • Any injury to person or damage to property which may be caused by participating in the Challenge, including but not limited to, receipt or use of any award.