Closing the Data Divide: Bridging Public Health and Primary Care

Submission Deadline

Submissions are Closed


Jennifer David


  • Phase I: 5 Finalists $3,000 Each
  • Phase II: First Place $30,000
  • Second Place $10,000
  • Third Place $5,000

Recent Updates

Join our informational webinar on November 5, 2015 at 12PM ET to learn more about the challenge and get your questions answered by the Practical Playbook and de Beaumont Foundation teams. Click to register!


Let’s develop technology-based solutions that facilitate the exchange of data and foster collaboration between primary care providers and public health professionals.

Primary care is essential to the effective health care of patients, and a broader community-wide public health focus is essential to improving the conditions in which patients live – thereby improving the overall health of the population. Primary care and public health have shared goals and real potential for synergy – but significant barriers exist to collaboration. Primary care refers to doctors, nurses, physician assistants and other clinical care practitioners or the networks and organizations with which they are associated. Public health refers to state and local governmental public health agencies, including officials responsible for community-wide health programs, disease tracking and monitoring, epidemiology, and implementation of public health policies.

Primary care providers can treat diseases and provide preventive medical services, but alone cannot change conditions in the community that make a difference to the overall health prospects for their patients. Even in treating individual patients, they often do not have ready access to information on community-wide patterns of risk (e.g., clusters of patients, common sites of exposure, or absence of opportunities for exercise) that is relevant to the care of their patients.

Public policy goals (e.g. improving the population’s health; improving the performance of the health system; or reducing costs of medical care) cannot be achieved working patient by patient. Rather, they require a system-wide and community-wide approach. Professionals working on public health projects are hindered by a lack of data that is timely and geographically specific enough to target programs.

The Practical Playbook was developed by the de Beaumont Foundation, Duke University Department of Community and Family Medicine, and the Centers for Disease Control and Prevention to foster collaboration between public health professionals and primary care providers. At the heart of that collaboration is the need for better, more effective ways to unlock and integrate health care data and community information and make it accessible to both public health and primary care.

Primary care providers work in environments rich with data that can be used to better understand the health of the local community. Public health professionals, supported by accurate data, can improve the health of local communities and support the work of primary care providers. Similarly, clinicians can treat an individual, but any community considerations are limited by a lack of social, school, and other information that could be integrated into an electronic health record system. By working together, these groups can exchange useful data and develop strategies to improve the health of all Americans.


Can you develop technology-based tools, strategies or techniques that facilitate the exchange of data and foster collaboration between primary care and public health?

Primary care providers benefits from public health leaders if they are effective in using policy and programs to address the overall health of the population (including addressing health equity and underlying social conditions that affect health), while public health officials benefits from the ability of primary care providers to provide individual patient assessment, disease management, care coordination, and quality improvement. Establishing connections to allow for the flow of current and relevant data will enhance the work of both primary care and public health professionals. This challenge is an effort to create connections that leverage the data and skills of each group to improve population health. Solutions should focus on building sustainable connections between primary care providers/systems and public health agencies for the exchange of data and information.

This is not an exercise to develop tools and techniques for specific disease interventions or programs, i.e. a tool for the clinical setting or strategies for patient education.

Evaluation Criteria

  • Facilitates data exchange and fosters collaboration between primary care and public health professionals in a mutually beneficial manner
  • Usability and design of solution
  • Can be easily integrated into the workflow of primary care and public health professionals, including existing EHR / Health IT data infrastructures
  • Innovation and unique qualities of solution (e.g., fills a known gap or breaks new ground)
    • Submission Requirements

      The challenge will take place in two phases. Phase I will require teams to submit a written description of the proposed solution, while Phase II will require working prototypes. The submission requirements for each phase must include (but not limited to):

      Phase I:

      • A written description (up to 3 pages) describing the tools, strategies or techniques that facilitate collaboration between primary care and public health that includes:
        • Description of the proposed application
        • Description of the innovative and unique qualities of the concept
        • Product development plan
        • Team profiles
      • A slide deck with illustrations/mockups of the tool (no more than 10 slides)

      Phase II:

      • 3 page development plan describing next steps to develop the product, business and marketing
      • 5 minute video demonstrating the application
      • Link to working application


The de Beaumont Foundation

The de Beaumont Foundation’s mission is to transform public health in the United States by improving the effectiveness and capacity of local and state health departments.

The de Beaumont Foundation believes that a strong public health system is essential. The Foundation works to transform the practice of public health through strategic and engaged grantmaking. Programs funded by the Foundation build the capacity and stature of the public health workforce, improve public health infrastructure, and advance the distribution and relevancy of information and data in the field.

Practical Playbook

The Practical Playbook: Public Health & Primary Care Together is an interactive, web-based tool that helps primary care and public health groups find productive ways to work together, from planning and implementing a project to evaluating its outcomes and finding ways to sustain it in the future. The de Beaumont Foundation, Duke University Medical School's Department of Community and Family Medicine, and the Centers for Disease Control and Prevention (CDC) have developed The Practical Playbook through robust collaboration in an effort to improve population health by bringing primary care and public health together.

Terms & Conditions



SPONSOR: The sponsor of this Challenge is The de Beaumont Foundation, 7501 Wisconsin Ave 1301E, Bethesda, MD 20814 ("Sponsor").
ADMINISTRATOR: The administrator of the Challenge is Health 2.0, LLC, 350 Townsend Street, #403, San Francisco, CA 94107 ("Administrator")

CHALLENGE DESCRIPTION: The Challenge begins at 9AM Eastern Time on October 6, 2015 and ends at 11:59PM Eastern Time on December 7, 2015 ("Challenge Period"). Entry into the Challenge does not constitute entry into any other challenge or promotion, including, without limitation, other similar challenges or promotions offered by Sponsor and/or Administrator. By participating in the Challenge, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, Administrator, and/or the individual judges, which shall be final and binding in all respects.

ELIGIBILITY: The Challenge is open only to (a) companies that have been incorporated in and maintain a primary place of business in the United States of America and (b) individuals (whether participating alone or as part of a team) who are citizens or permanent residents of the U.S. and are 18 years old or older as of their time of entry. U.S. Federal entities or U.S. Federal employees acting within the scope of their employment are not eligible to participate in the Challenge. Employees of Sponsor, Administrator, each of their affiliates, and/or any other individual or entity associated with the development, judging, or administration of the Challenge as well as members of such persons' immediate families (spouses, children, siblings, parents), and persons living in the same household as such persons, whether or not related, are not eligible to participate in the Challenge.

HOW TO ENTER: To enter go to the website located at (the "Challenge Website"), complete the Official Entry Form, and submit your Submission demonstrating the Submission's capabilities and functionality, and slide presentation describing the submission according to the instructions posted on the Challenge Website. You may enter either alone or as part of a team. Teams must include no less than two (2) people and each team member must be clearly identified on the team's Official Entry Form to be eligible. Each Submission entered into the Challenge must meet the "Submission Requirements" described by the challenge Sponsor (any Submission that, in Sponsor's sole discretion, violates the following criteria will be disqualified). Once a submission is made, a team is prohibited from making any changes or alterations to the product described in its submission until the evaluation of the entries is completed.

Submissions must be received during the Challenge Period to be eligible. Administrator is the official timekeeper for the Challenge. No substitutions of new versions of Submissions will be accepted under any circumstances once the original Submission is submitted for consideration. In the event of a dispute regarding the identity of the individual or team who actually submitted the entry cannot be resolved to Sponsor's and/or Administrator's satisfaction, the affected entry will be deemed ineligible. Except as otherwise stated in these Official Rules, personal information collected in connection with the Challenge will be used by Sponsor in accordance with Sponsor’s privacy policy available at [] and by Administrator in accordance with Administrator's privacy policy available on the Website and with any additional consent given by an entrant at the time of entry. All entry information and materials, including any copy of the Submission submitted to Sponsor, become the property of Sponsor and will not be acknowledged or returned. Proof of submission is not considered proof of delivery to or receipt of such entry. Furthermore, Sponsor and Administrator shall have no liability for any Submission that is lost, intercepted, or not received by Sponsor and/or Administrator. Sponsor and Administrator assume no liability or responsibility for any error, omission, interruption, deletion, theft, or destruction or unauthorized access to, or alteration of, Submissions.

REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION: By participating in the Challenge, each entrant represents, warrants, and covenants as follows: (a) entrant is the sole author, creator, and owner of the Submission; (b) the Submission is not the subject of any actual or threatened litigation or claim; (c) the Submission does not and will not violate or infringe upon the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party; (d) the Submission does not and will not contain any harmful computer code (sometimes referred to as "malware," "viruses" or "worms"); and (e) the Submission, and entrants use of the Submission, does not and will not violate any applicable laws or regulations, including, without limitation, applicable export control laws and regulations of the U.S. and other jurisdictions. If the Submission includes any third party works (such as third party content or open source code), entrant must be able to provide, upon Sponsor and/or Administrator's request, all appropriate licenses and releases for such third party works. In the event entrant cannot provide all required licenses and releases, Sponsor reserves the right, in Sponsor's sole discretion, to disqualify the applicable Submission, or seek to secure the licenses and releases for Sponsor's benefit and allow the applicable Submission to remain in the Challenge. Entrants will indemnify, defend, and hold harmless Sponsor and Administrator from and against all third party claims, actions, or proceedings of any kind and from any and all damages, liabilities, costs, and expenses relating to or arising from entrant's Submission or any breach or alleged breach of any of the representations, warranties, and covenants of entrant hereunder. Sponsor and/or Administrator reserves the right to disqualify any Submission that Sponsor and/or Administrator, in its sole discretion, deems to violate these Official Rules.

SUBMISSION LICENSE: EACH ENTRANT RETAINS TITLE AND FULL OWNERSHIP IN AND TO THEIR SUBMISSION. ENTRANT EXPRESSLY RESERVES ALL INTELLECTUAL PROPERTY RIGHTS NOT EXPRESSLY GRANTED UNDER THIS AGREEMENT. By participating in the Challenge, each entrant hereby irrevocably grants to Sponsor and Administrator a limited, non-exclusive, royalty free, worldwide, license and right to use the Submission to the extent necessary to administer the Challenge, and to publicly perform and publicly display the Submission, including, without limitation, for advertising and promotional purposes relating to the Challenge.

PUBLICITY RELEASE: By participating in the Challenge, in addition to any other grants granted herein or which may be granted in any other agreement entered into between Sponsor and/or Administrator, on the one hand, and any entrant in the Challenge, on the other hand, each entrant hereby irrevocably (a) grants to Sponsor and Administrator the right to use such entrant's name, likeness, image, and biographical information in any and all media for any purpose, including, without limitation, advertising and promotional purposes relating to the Challenge and (b) releases Sponsor and Administrator from any liability with respect thereto.

WINNER SELECTION/EVALUATION CRITERIA: A review panel will select 5 winners in phase 1 and 3 top winners in phase 2 among all eligible entries based on the following evaluation criteria:

Facilitates data exchange and fosters collaboration between primary care and public health professionals in a mutually beneficial manner
Usability and design of solution
Can be easily integrated into the workflow of primary care and public health professionals, including existing EHR / Health IT data infrastructures
Innovation and unique qualities of solution (e.g., fills a known gap or breaks new ground)
The evaluation criteria are to be applied in the sole discretion of Sponsor and the individual reviewers. By participating in the Challenge, each entrant into the Challenge acknowledges and agrees that such evaluations may differ from person to person and agrees to be bound by and not challenge the final decisions of Sponsor and the individual reviewers.

NOTICE TO WINNERS: Attempts to notify potential winners will be made using the contact information provided on the winner's Official Entry Form. Sponsor and Administrator are not responsible for e-mail or other communication problems of any kind. If, despite reasonable efforts, a potential winner does not respond within five (5) days of the first notification attempt (or a shorter time as exigencies may require), or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the applicable prize for any reason prior to award, such potential prize winner will be disqualified and an alternate winner may be selected. Sponsor may successively attempt to contact up to two (2) potential prize winners in accordance with such procedure, and if there is still no confirmed prize winner after such attempts have been made, if any, the applicable prize may go unawarded.

ANTICIPATED NUMBER OF ENTRANTS: Many will enter, 5 submissions will be selected as winners in phase 1 and 3 submissions will be selected as winners in phase 2. Actual odds of winning depend on the number of eligible entries received. Sponsor and Administrator cannot accurately predict the number of entrants who will participate in the Challenge.

There will be a tiered award structure:

Phase 1
5 prizes - $3,000 each ($15,000 total)

Phase 2
First Prize - $30,000
Second Prize - $10,000
Third Prize - $5,000

GENERAL PRIZE CONDITIONS: The potential winner may be required to execute an Affidavit of Eligibility, a Liability Release and (where imposing such condition is legal) a Publicity Release (collectively "Prize Claim Documents). If a winner fails or refuses to sign and return all Prize Claim Documents within five (5) days of Sponsor's and/or Administrator's request (or a shorter time as exigencies may require), the winner may be disqualified and an alternate winner may be selected. No more than the advertised number of prizes will be awarded. Prizes will be delivered only to an address in the U.S. No cash alternative or substitution or transfer of prizes will be allowed, except Sponsor reserves the right in its sole discretion to substitute prizes of comparable value, in whole or in part, for any reason. THE WINNER IS RESPONSIBLE FOR REPORTING AND PAYING ANY INCOME TAXES OR OTHER TAXES THAT MAY APPLY TO ACCEPTING A PRIZE; SPONSOR AND ADMINISTRATOR ARE NOT RESPONSIBLE FOR AND WILL NOT PAY ANY SUCH TAXES.

DATES/DEADLINES: Because of the unique nature and scope of the Challenge, Sponsor and Administrator reserve the right, in addition to those other rights reserved herein, to modify any dates or deadlines set forth in these Official Rules or otherwise governing the Challenge.

GENERAL LIABILITY RELEASE/FORCE MAJEURE: Each entrant agrees that Sponsor and Administrator (a) shall not be responsible or liable for any losses, damages, or injuries of any kind (including death) resulting from participation in the Challenge or any Challenge-related activity, or from entrants' acceptance, receipt, possession, use, or misuse of any prize, and (b) have not made any warranty, representation, or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, regarding such prize's merchantability or fitness for a particular purpose. Entrants will indemnify, defend, and hold harmless Sponsor and Administrator from and against all third party claims, actions, or proceedings of any kind and from any and all damages, liabilities, costs, and expenses relating to or arising from entrant's participation in the Challenge. Sponsor and Administrator assumes no responsibility for any damage to an entrant's computer system which is occasioned by accessing the Website or other Challenge-related websites or participating in the Challenge, or for any computer system, phone line, hardware, software, or program malfunctions, or other errors, failures, delayed computer transmissions, or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor and Administrator are not responsible for incomplete, illegible, misdirected, misprinted, late, lost, postage-due, damaged, or stolen entries or prize notifications; or for lost, interrupted, inaccessible, or unavailable networks, servers, satellites, Internet Service Providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone, cable transmissions or other communications; or for any technical malfunctions, failures, difficulties, or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Sponsor and Administrator each reserve the right in their sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Challenge or Website or other Challenge-related websites, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Challenge, or to annoy, abuse, threaten, or harass any other person, and Sponsor and Administrator each reserve the right to seek damages and other remedies from any such person to the fullest extent permitted by law. In the event an insufficient number of eligible entries are received or Sponsor and/or Administrator is prevented from awarding the prize or continuing with the Challenge as contemplated herein by any event beyond its control, including, without limitation, fire, flood, natural or man-made epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor's control ("Force Majeure"), Sponsor and/or Administrator shall have the right to modify, suspend, or terminate the Challenge. If the Challenge is terminated for Force Majeure before expiration of the Challenge Period, Sponsor and/or Administrator will (if reasonably possible) select a winner from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with the law by a duly authorized representative of both Sponsor and Administrator. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.


WINNERS LIST/OFFICIAL RULES: To obtain any legally-required winners list (after the conclusion of the Challenge) or a copy of these Official Rules, send a self-addressed envelope with the proper postage affixed to: Health 2.0, LLC, Attn: Health 2.0 Developer Challenges, 350 Townsend St #403, San Francisco, CA 94107. Please specify "winners list" or "Official Rules" and the name of the specific Challenge in your request.

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