Mobile App Challenge

Submission Deadline

Submissions are Closed


Jennifer Stone


  • Phase I: Top Three App Prototypes $30,000 total
  • Phase II: Grand Prize Winner $50,000

The challenge will consist of two phases. In the first phase, developers will submit working app prototypes, along with documentation and evidence of public feedback and funding support via Health Tech Hatch. At the end of Phase I, the top three applicants will be awarded $10,000 each and move on to Phase II, where they will fully develop their apps and compete for the grand prize.

Recent Updates

Congratulations to the challenge WINNER: myfamily by Dave Vockell of
Download the app from iTunes. See here for the announcement.

Thanks to all participants and a special thank you to the other Phase I Finalists

  • by Damien Leri of Big Yellow Star, Ian Bennett, MD PhD, Rosemary Frasso PhD, MSc, CPH, Alex Tam, Amy Lee, Lauren Hallden-Abberton
  • MyHealthCoach by Pete Brower and Steve Brower of BrowerGroup Partners


The US Department of Health and Human Services Office of Disease Prevention and Health Promotion, with the Robert Wood Johnson Foundation as an advisor, challenges teams of developers and health professionals and health consumers to co-design a mobile app that will be used by the public to access customized decision support for preventive services and wellness information from’s Quick Guide to Healthy Living1 is a credible, science-based, and easy-to-use information resource presented in plain language. The Guide informs, educates, and motivates users to incorporate healthy behaviors into their lives and take small steps towards improving their health. also provides decision support for preventive services covered by the health care reform law (Affordable Care Act) through the myhealthfinder tool.

Content syndication and API for is provided at

1The Quick Guide to Healthy Living will change its name to Health Topics following a website refresh scheduled for early 2013.


Developers and health professionals/health consumers are invited to co-design a mobile application that makes content customizable and easy to use, reaching the users where they are. The mobile app should include Quick Guide to Healthy Living topics and information about preventive services covered under the Affordable Care Act. The app could include tools to help users integrate:

  • myhealthfinder
  • Real-time communication tools to stay in touch with peers
  • Community health services/locators
  • News, analyses, and blogs from outside resources
  • Social media and online networking communities
  • Any open source tools as appropriate

Co-Designing for the End User of the Mobile App
How can your mobile app help health consumers access the preventive services information on to make health decisions? How can it be customized for them? You might create an app for a mother who wants to know what questions to ask at the doctor’s office about her 10-year-old son’s well-child visit, a promotora who wants to counsel community members about healthy eating habits, or an older adult who wants to schedule their Medicare Wellness Visit and needs to find a doctor who accepts Medicare. Or, do you have another idea?

While you are thinking about what kind of app you want to build, we encourage you to decide what your app will do. Incorporate public input and feedback (via to solve a problem or revolutionize the way that people use wellness and preventive services information. Here are some specific end user scenarios.

Health Tech Hatch
To meet the co-design criterion, developers are expected to submit their concepts (via text, slides, video, etc.) online at during the first phase of the challenge. Submissions must use the Heath Tech Hatch portal to receive feedback, and should provide documented evidence of incorporating that feedback into the solution. Developers are also permitted to seek a small amount of funding; funds collected may be used to support back-end development of the app should the developer advance to the second phase of the challenge.


Phase I

  • Register on, as well as HealthTechHatch
  • Build browser-based or click-through prototype, collect evaluator feedback on HealthTechHatch, make changes as necessary
  • Finalize prototype and submit 5-minute video and max 7-slide deck to Health 2.0 (see Registration tab for specific requirements)
  • Top 3 selections are made by ODPHP, winners notified and developer finalists will move on to Phase II

Phase II

  • Developer finalists will receive $10,000 to build out the applications
  • Reviewers will select one app to win the grand prize

Webinar Slides

Webinar Recording


  • Health Tech Hatch Publish Deadline: January 21, 2013
  • Health Tech Hatch closes for evaluator feedback: January 25, 2013
  • Phase I Submission Deadline: February 1, 2013
  • Phase I Finalists Notified: February 8, 2013
  • Phase II Submission Deadline: March 8, 2013
  • Phase II Winner Notified: March 15, 2013

Review Panel

    • Elizabeth Baca, MD, MPA
    • Senior Health Advisor, Governor's Office of Planning and Research, and Clinical Instructor and Director, Community Pediatrics Rotation - Stanford University
    • Cynthia Baur, Ph.D.
    • Senior Advisor, Health Literacy, and Senior Official, Plain Writing Act - Office of the Associate Director for Communication, Centers for Disease Control and Prevention, HHS
    • Chris Bernstein
    • Web Program Manager, Digital Communications Division - Office of the Assistant Secretary for Public Affairs, HHS
    • Paul Kuenhert, MS, RN
    • Team Director and Senior Program Officer, Public Health Team - Robert Wood Johnson Foundation
    • Drew Lemerise, MLIS
    • Research Associate - Institute of Medicine Board on Population Health and Public Health Practice
    • Janine E. Payne, MPH
    • Office of Communications & Knowledge Transfer - Agency for Healthcare Research and Quality, HHS
    • Adam Wong
    • Program Analyst - Office of the National Coordinator for Health Information Technology, HHS

Evaluation Criteria

Submissions to both challenge phases will be evaluated by a panel of reviewers, and based on the following criteria:

  • Usability & Design
  • Health Literacy Principles
  • Connection to Clinical Preventive Services & Wellness Information
  • Evidence of Co-Design with End User [Phase I only]
  • Innovation in Design
  • Functionality & Accuracy
  • Branding

For supplemental information about each of the evaluation criteria, please see our more in-depth criteria guide.

Submission Requirements

The 'Registration Form' is Step 1 of 2 for entry into this challenge. By registering, you indicate your interest in participating in the Challenge and will automatically receive a 'Final Submission Form' upon registration. You must complete this 'Final Submission Form', including the required elements for the final submission, prior to the Challenge deadline. Your completed submission will be considered for judging only once this second form is received.

How to Enter Phase I
In order for an entry to be eligible to win Phase I Challenge, it must meet the following requirements:

  • Upload a brief slide presentation that describes your entry. Slide decks should be in .PDF format, and contain a maximum of 7 slides. We strongly recommend you explain how you addressed the evaluation criteria and the key features of the product as they relate to the challenge. Please also provide the following:
  • Narrative: One of the slides in the presentation should be a narrative explaining how the app is intended to work, and outlining plans for a fully developed product.
  • Co-Design: One of the slides in the presentation should contain a description of how the developer used Health Tech Hatch to add value to the submitted application, including evidence of incorporated feedback or quantity of raised funds, if any. Developers must specify the total number of suggestions received; provide evidence of the most impactful comments; and specify how each issue was addressed (or not).
  • Provide a link to a 5-minute demo video showing your application in action. Videos may be posted to video-sharing sites like YouTube or Vimeo.

How to Enter Phase II
Phase II Submission Requirements:

  • Mobile application must be 508-compliant based on this mobile checklist. For more information on 508-compliance, and tools for implementation, visit:
  • App must be accessible on a mobile hand-held device.

Phase II Submission Required Items:

  • A slide presentation that describes your entry. Slide decks should be in .PDF format, and contain a maximum of 7 slides. Include 1.) Background information, 2.) Intended App Uses, and 3.) Any updates made to the app in the second phase.
  • Link to a published app. App must be fully functional, working as advertised, and deployable to users.
  • Link to an updated 5-minute demo video showing your application in action. Videos may be posted to video-sharing sites like YouTube or Vimeo.

Terms & Conditions



SPONSOR: US Department of Health and Human Services, Office of Disease Prevention and Health Promotion("Sponsor").

ADMINISTRATOR: The administrator of the Challenge is Health 2.0, LLC, 650 Delancey St, #221, San Francisco, CA 94107 ("Administrator").

CHALLENGE DESCRIPTION: The Challenge begins at 11:59 PM Eastern Time on Friday, December 7, 2012 and ends at 11:59 Eastern Time on Friday, March 8, 2013 (“Challenge Period”); Phase I of the Challenge Period begins on December 6, 2012 and ends on February 1, 2013; Phase II of the Challenge Period begins on February 8, 2013 and ends on March 8, 2013. The Mobile App Challenge tasks developers and health professionals/health consumers to co-design an application mobile application that will be used by the public to access customized decision support for preventive services and wellness information from The teams that submit the top three applications in Phase I will win $10,000 each to complete the built-out mobile application. The team that submits the final winning application in Phase II will win the grand prize of $50,000. Entry into the Challenge does not constitute entry into any other challenge or promotion, including, without limitation, other similar challenges or promotions offered by Sponsor and/or Administrator. By participating in the Challenge, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Sponsor, Administrator, and/or the individual advisors, which shall be final and binding in all respects.

ELIGIBILITY: To be eligible to win a prize under this challenge, an individual or entity: (a) Shall have registered to participate in the competition under the rules promulgated by the Office of the National Coordinator for Health Information Technology; (b) Shall have complied with all the requirements under this section; (c) In the case of a private entity, shall be incorporated in and maintain a primary place of business in the United States, and in the case of an individual, participating in a group, shall be a citizen or permanent resident of the United States and 18 years old or older as of the time of entry; and (d) May not be a Federal entity or Federal employee acting within the scope of their employment. An individual or entity shall not be deemed ineligible because the individual or entity used Federal facilities or consulted with Federal employees during a competition if the facilities and employees are made available to all individuals and entities participating in the competition on an equitable basis. Employees of Sponsor, Administrator, each of their affiliates, and/or any other individual or entity associated with the development, evaluation, or administration of the Challenge as well as members of such persons' immediate families (spouses, children, siblings, parents), and persons living in the same household as such persons, whether or not related, are not eligible to participate in the Challenge.

HOW TO ENTER: To enter: (a) create a mobile application that makes customized decision support for preventive services and wellness information from easy to use ("Submission"); (b) go to the website located at (the "Challenge Website"), complete the Official Registration Form to officially register for the competition; (c) go to the website located at , complete registration to submit application ideas for health professional/health consumer feedback; (d) prior to the submission deadline you will receive additional instructions to submit your entry, a video demonstrating the Submission's capabilities and functionality, and an electronic slide presentation describing the submission according to the instructions posted on the Challenge Website. You may only enter as part of a team. Teams must include no less than two (2) people and each team member must be clearly identified on the team's Official Entry Form to be eligible. All participants are required to provide written consent to the rules upon or before submitting an entry. Submissions must be received during the Challenge Period to be eligible. Administrator is the official timekeeper for the Challenge. No substitutions of new versions of Submissions will be accepted under any circumstances once the original Submission is submitted for consideration. In the event of a dispute regarding the identity of the individual or team who actually submitted the entry cannot be resolved to Sponsor's and/or Administrator's satisfaction, the affected entry will be deemed ineligible. Except as otherwise stated in these Official Rules, personal information collected in connection with the Challenge will be used by Sponsor in accordance with Sponsor's privacy policy and by Administrator in accordance with Administrator's privacy policy available on the Website and with any additional consent given by an entrant at the time of entry. All entry information and materials, including any copy of the Submission submitted to Sponsor, become the property of Sponsor and will not be acknowledged or returned. Proof of submission is not considered proof of delivery to or receipt of such entry. Furthermore, Sponsor and Administrator shall have no liability for any Submission that is lost, intercepted, or not received by Sponsor and/or Administrator. Sponsor and Administrator assume no liability or responsibility for any error, omission, interruption, deletion, theft, or destruction or unauthorized access to, or alteration of, Submissions.

REPRESENTATIONS AND WARRANTIES/INDEMNIFICATION: By participating in the Challenge, each entrant represents, warrants, and covenants as follows: (a) entrant is the sole author, creator, and owner of the Submission; (b) the Submission is not the subject of any actual or threatened litigation or claim; (c) the Submission does not and will not violate or infringe upon the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party; (d) the Submission does not and will not contain any harmful computer code (sometimes referred to as "malware," "viruses" or "worms"); and (e) the Submission, and entrants use of the Submission, does not and will not violate any applicable laws or regulations, including, without limitation, applicable export control laws and regulations of the U.S. and other jurisdictions. If the Submission includes any third party works (such as third party content or open source code), entrant must be able to provide, upon Sponsor and/or Administrator's request, all appropriate licenses and releases for such third party works. In the event entrant cannot provide all required licenses and releases, Sponsor reserves the right, in Sponsor's sole discretion, to disqualify the applicable Submission, or seek to secure the licenses and releases for Sponsor's benefit and allow the applicable Submission to remain in the Challenge. Entrants will indemnify, defend, and hold harmless Sponsor and Administrator from and against all third party claims, actions, or proceedings of any kind and from any and all damages, liabilities, costs, and expenses relating to or arising from entrant's Submission or any breach or alleged breach of any of the representations, warranties, and covenants of entrant hereunder. Sponsor and/or Administrator reserves the right to disqualify any Submission that Sponsor and/or Administrator, in its sole discretion, deems to violate these Official Rules. Reference in this web site to any specific product, process, service, organization, or company does not constitute its endorsement or recommendation by the U.S. Government or HHS.

SUBMISSION LICENSE: Each entrant retains title and full ownership in and to their Submission. Entrant expressly reserves all intellectual property rights not expressly granted under this Agreement. By participating in the challenge, each entrant hereby irrevocably grants to Sponsor and Administrator a limited, non-exclusive, royalty free, worldwide, license and right to reproduce, publicly perform, publicly display, and use the Submission to the extent necessary to administer the challenge, and to publically perform and publicly display the Submission, including, without limitation, for advertising and promotional purposes relating to the challenge.

PUBLICITY RELEASE: By participating in the Challenge, in addition to any other grants granted herein or which may be granted in any other agreement entered into between Sponsor and/or Administrator, on the one hand, and any entrant in the Challenge, on the other hand, each entrant hereby irrevocably (a) grants to Sponsor and Administrator the right to use such entrant's name, likeness, image, and biographical information in any and all media for any purpose, including, without limitation, advertising and promotional purposes relating to the Challenge and (b) releases Sponsor and Administrator from any liability with respect thereto.

U.S. GOVERNMENT SUPPORT, RIGHTS, AND WAIVER: Sponsor and Administrator are administering the Challenge with the support of the U.S. Department of Health & Human Services pursuant to the American COMPETES Reauthorization Act (the "Act"). Subsection (j) of section 24 of the Act establishes that the Government is prohibited from acquiring an interest in intellectual property developed by a participant in a prize competition, such as the Challenge, without the written consent of the participant. Registered participants shall be required to agree to assume any and all risks and waive claims against the Federal Government and its related entities, except in the case of willful misconduct, for any injury, death, damage, or loss of property, revenue, or profits, whether direct, indirect, or consequential, arising from their participation in a competition, whether the injury, death, damage, or loss arises through negligence or otherwise. Participants shall be required to obtain liability insurance or demonstrate financial responsibility, in amounts determined by the head of the Office of the National Coordinator for Health Information Technology, for claims by (a) a third party for death, bodily injury, or property damage, or loss resulting from an activity carried out in connection with participation in a competition, with the Federal Government named as an additional insured under the registered participant's insurance policy and registered participants agreeing to indemnify the Federal Government against third party claims for damages arising from or related to competition activities; and (b) the Federal Government for damage or loss to Government property resulting from such an activity.

WINNER SELECTION/EVALUATION CRITERIA: A panel of advisors will select three winning Submissions from among all eligible entries based on the following evaluation criteria:

  • Usability & Design
  • Health Literacy Principles
  • Connection to Clinical Preventive Services & Wellness Information
  • Evidence of Co-Design with End User
  • Innovation in Design
  • Functionality & Accuracy
  • Branding

For supplemental information about each of the evaluation criteria, please see our more in-depth criteria guide.

The evaluation criteria are to be applied in the sole discretion of Sponsor and the individual advisors. By participating in the Challenge, each entrant into the Challenge acknowledges and agrees that such evaluations may differ from person to person and agrees to be bound by and not challenge the final decisions of Sponsor and the individual advisors.

NOTICE TO WINNERS: Attempts to notify potential winners will be made using the contact information provided on the winner's Official Entry Form. Sponsor and Administrator are not responsible for e-mail or other communication problems of any kind. If, despite reasonable efforts, a potential winner does not respond within five (5) days of the first notification attempt (or a shorter time as exigencies may require), or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. If any potential prize winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines the applicable prize for any reason prior to award, such potential prize winner will be disqualified and an alternate winner may be selected. Sponsor may successively attempt to contact up to two (2) potential prize winners in accordance with such procedure, and if there is still no confirmed prize winner after such attempts have been made, if any, the applicable prize may go unawarded.

ANTICIPATED NUMBER OF ENTRANTS: Many will enter, three winning submissions will be selected for Phase I, only one winning submission will be selected for the grand prize in Phase II. Actual odds of winning depend on the number of eligible entries received. Sponsor and Administrator cannot accurately predict the number of entrants who will participate in the Challenge.

PRIZES: The Phase I winning teams will each receive $10,000 to fully build out the submitted mobile applications. The winning team from Phase II will win the grand prize of $50,000.

GENERAL PRIZE CONDITIONS: The potential winner may be required to execute an Affidavit of Eligibility, a Liability Release and (where imposing such condition is legal) a Publicity Release (collectively "Prize Claim Documents"). If a winner fails or refuses to sign and return all Prize Claim Documents within five (5) days of Sponsor's and/or Administrator's request (or a shorter time as exigencies may require), the winner may be disqualified and an alternate winner may be selected. No more than the advertised number of prizes will be awarded. Prizes will be delivered only to an address in the U.S. No cash alternative or substitution or transfer of prizes will be allowed, except Sponsor reserves the right in its sole discretion to substitute prizes of comparable value, in whole or in part, for any reason. THE WINNER IS RESPONSIBLE FOR REPORTING AND PAYING ANY INCOME TAXES OR OTHER TAXES THAT MAY APPLY TO ACCEPTING A PRIZE; SPONSOR AND ADMINISTRATOR ARE NOT RESPONSIBLE FOR AND WILL NOT PAY ANY SUCH TAXES.

DATES/DEADLINES: Because of the unique nature and scope of the Challenge, Sponsor and Administrator reserve the right, in addition to those other rights reserved herein, to modify any dates or deadlines set forth in these Official Rules or otherwise governing the Challenge.

GENERAL LIABILITY RELEASE/FORCE MAJEURE: Each entrant agrees that Sponsor and Administrator (a) shall not be responsible or liable for any losses, damages, or injuries of any kind (including death) resulting from participation in the Challenge or any Challenge-related activity, or from entrants' acceptance, receipt, possession, use, or misuse of any prize, and (b) have not made any warranty, representation, or guarantee, express or implied, in fact or in law, with respect to any prize, including, without limitation, regarding such prize's merchantability or fitness for a particular purpose. Entrants will indemnify, defend, and hold harmless Sponsor and Administrator from and against all third party claims, actions, or proceedings of any kind and from any and all damages, liabilities, costs, and expenses relating to or arising from entrant's participation in the Challenge. Sponsor and Administrator assumes no responsibility for any damage to an entrant's computer system which is occasioned by accessing the Website or other Challenge-related websites or participating in the Challenge, or for any computer system, phone line, hardware, software, or program malfunctions, or other errors, failures, delayed computer transmissions, or network connections that are human or technical in nature. Without limiting the generality of the foregoing, Sponsor and Administrator are not responsible for incomplete, illegible, misdirected, misprinted, late, lost, postage-due, damaged, or stolen entries or prize notifications; or for lost, interrupted, inaccessible, or unavailable networks, servers, satellites, Internet Service Providers, websites, or other connections; or for miscommunications, failed, jumbled, scrambled, delayed, or misdirected computer, telephone, cable transmissions or other communications; or for any technical malfunctions, failures, difficulties, or other errors of any kind or nature; or for the incorrect or inaccurate capture of information, or the failure to capture any information. Sponsor and Administrator each reserve the right in their sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Challenge or Website or other Challenge-related websites, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Challenge, or to annoy, abuse, threaten, or harass any other person, and Sponsor and Administrator each reserve the right to seek damages and other remedies from any such person to the fullest extent permitted by law. In the event an insufficient number of eligible entries are received or Sponsor and/or Administrator is prevented from awarding the prize or continuing with the Challenge as contemplated herein by any event beyond its control, including, without limitation, fire, flood, natural or man-made epidemic, earthquake, explosion, labor dispute or strike, act of God or public enemy, satellite or equipment failure, riot or civil disturbance, terrorist threat or activity, war (declared or undeclared) or any federal state or local government law, order, or regulation, public health crisis, order of any court or jurisdiction, or other cause not reasonably within Sponsor's control ("Force Majeure"), Sponsor and/or Administrator shall have the right to modify, suspend, or terminate the Challenge. If the Challenge is terminated for Force Majeure before expiration of the Challenge Period, Sponsor and/or Administrator will (if reasonably possible) select a winner from all eligible, non-suspect entries received as of the date of the event giving rise to the termination. These Official Rules cannot be modified or amended in any way except in a written document issued in accordance with the law by a duly authorized representative of both Sponsor and Administrator. The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

GOVERNING LAW/JURISDICTION: All issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules or the rights and obligations of entrants, Sponsor and/or Administrator in connection with the Challenge shall be governed by and construed in accordance with the laws of the State of California without giving effect to any choice of law or conflict of laws rules or provisions. Any legal claims arising from or relating to the Challenge or these Official Rules must be brought in the federal or state courts located in San Francisco, California.

WINNERS LIST/OFFICIAL RULES: To obtain any legally-required winners list (after the conclusion of the Challenge) or a copy of these Official Rules, send a self-addressed envelope with the proper postage affixed to: Health 2.0, LLC, Attn: Health 2.0 Developer Challenges, 650 Delancey Street #221, San Francisco, CA 94107. Please specify "winners list" or "Official Rules" and the name of the specific Challenge in your request.

© 2012 Health 2.0, LLC. All rights reserved