Body 2.0

Body 2.0 SF 2012 was a MAD success! If you missed the one-day health expo where we saw the latest in tech, food, and fitness for ultimate health, don’t worry.  You will have another chance when Body 2.0 takes the national stage in 2013.

For a total recap of the first Body 2.0 event check out the Body 2.0 Pinterest Page! And stay tuned for news on Body 2.0 2013, coming to Los Angeles, New York City, and San Francisco.

Body 2.0 2012 kicked off Health Innovation Week in San Francisco at Terra Gallery SF, a bright contemporary space whose adjoining outdoor patio also hosted three food trucks, Nom Nom Truck, Let’s Be Frank, and Garden Creamery, in honor of the event.

Nom Nom Truck @ Body 2.0 2012

Throughout the day innovators and experts shared their healthy insights with the crowd, which bounced between captivating talks on the main stage, and intimate one-on-one demos and conversations with the co-founders and technologists who developed the apps, devices, and products on display in the exhibit hall.

There were also frequent single-pour coffee breaks and kombuncha pow-wows thanks to MA’Velous and KeVita, while delicious tofu bahn-mi’s, organic topping-smothered hot dogs, and vegan sorbets, were enjoyed outside in the sun by all.

KeVita at Body 2.0 2012

I. Opening Keynotes

Dr. Alan Greene was the featured keynote speaker and official Dean of Body 2.0. Alan is the founder of, author of Raising Baby Green, Chief Medical Officer at Scanadu, and a national champion of healthy living for all ages.

Linda Fogg-Phillips, mother of eight, Facebook Expert, author, and educator then shared the roadmap to Body 2.0 in her keynote address, where she defined how digital technology is making it possible for all of us to improve our health.

II. Fitness: These cutting-edge exhibitors and speakers showed off the future of fitness:

Explorence exhibiting at Body 2.0 2012


  • Keith D’Amelio is a leading performance innovation expert with the Nike SPARQ Elite Athlete Training Team and a former Stanford Men’s Basketball coach.
  • Krisna Lee Hanks is the founder of East Bay Pilates, a professional dancer, and an expert in how core strength and performance longevity create healthier organizations.
  • Arlene Blum lead the first American all-women’s ­ascent of Annapurna I, considered one of the world’s most dangerous and difficult mountains. She is now executive director of the Green Science Policy Institute and will lead us in climbing our own Everests in life.


  • Azumio’s  mobile apps for fitness, sleep, stress, and healthy eating will overhaul your health on the go
  • Breath Research’s MyBreath app analyzes your breathing pattern to help you optimize fitness and reduce stress
  • Gain Fitnessapps bring you a mobile personal trainer anywhere, any time, to fit your personalized fitness needs
  • Explorence ups the ante on fitness by turning your reality into an interactive game
  • Quentiq’s platform tracks and motivates every aspect of your life to get you to optimum health
  • Hyde Yoga clothing is stylish, well-fit, affordable, and as graceful as it comes

III. Food: Local. Organic. Hormone-free. Gluten-Free. Sugar-free. Vegan. Paleo… Lost? Body 2.0’s expert nutrition panel demystified healthy eating and exhibitors showed how easy eating well can be, while the crowd practiced what they learned at the food trucks outside. 

Nutrition Panel Body 2.0 2012


  • Ashely Koff RD is one of the top ten dieticians in the US, and champions the Qualitarian eating philosophy. Find out which foods Ashley approves!
  • Cate Shanahan MD is the author of Deep Nutrition, founder of, and a prominent leader of of the Ancestral Eating movement.
  • Catherine McCord, model, author, and founder of, is an expert in easy healthy eating for kids and families.
  • Nate Miyaki, natural body builder, personal trainer, and sports nutrition expert, is the author of many books on how busy professionals win the war on fat.
  • Robin Friedlander MD, who moderated the panel, is an integrative physician in NYC, the author of Health Uncensored, and the executive producer of Body 2.0


  • Nutrivise is an app that locates the healthiest food near you, making eating your way to an upgrade that much easier.
  • Zipongo makes shopping for healthy, sustainable food cheaper and easier.
  • SmartyPants Vitamins An all-in-one single serving multivitamin with eco-friendly Omega 3s & over 100% Vitamin D3.
  • Nom Nom, the nationally acclaimed (and Food Network-famous) healthy, bahn-mi food truck.
  • Lets Be Frank serves organic, grass-fed, and hormone-free hot dogs loaded with adventurous toppings.
  • Garden Creamery offers decadent, hand-crafted vegan sorbets with locally sourced ingredients.
  • Plum OrganicsHorizon Dairy and  Kevita provide free samples throughout the day.

IV. Medicine: These expert innovators taught us how to manage our greatest asset – health – with the next generation of technologies.

Amar Kendale of MC10 at Body 2.0 2012


  • Jane Sarasohn-Kahn is the founder of Health Populi and an internationally respected healthcare economist and technology futurist who believes health is our greatest asset.
  • Amar Kendale is the VP of Strategy at MC10, a company that’s expanding human capabilities with invisible electronics that conform to the human body.


  • PillJogger makes sure you take the right medication at the right time through a mobile platform.
  • CakeHealth is an online tool that helps people manage their health care spending and save money.
  • EyeXam’s mobile eye exam makes it easy to find an eye doctor and test your vision from your phone.
  • ChickRx brings medical advice from top national experts to women of all ages.
  • Lark’s silent alarm clock and sleep sensor helps you and your partner beat insomnia.
  • Lumo Back’s bluetooth enabled vibratory technology will transform your posture.
  • EyeNetra’s mobile eye-care technology is bringing eye health to the world.
  • Podimetrics is an early warning system preventing diabetic foot ulcers
  • HealthTap’s 16,000 physicians will answer your health questions in real-time at the event!
V.  WEGO Health delivered the Body 2.0 report card! WEGO’s health activists shared their favorite apps and products of the day, and blogged about what they as health leaders came away with from the event. 
VI. Music was provided by renown DJ Baron Von Luxury


VII. The Kaiser physician-led FitWalk around SOMA was a sunny (and sweaty!) adventure. Two lucky participants each won a free FitBit activity tracker announced onstage after the walk.

Kaiser FitWalk Body 2.0 2012

We proudly thank our inaugural Platinum Sponsors Kaiser Permanente Thrive, Safeway Organics, SoloHealth, and WEGO Health, and our Gold Sponsors Genentech and PillJogger, for joining forces with the mission of Body 2.0.


Sunday, October 7, 2012


Yoga Breaks with Tal Rachleff

Tal Rachleff is a Bay Area-based speaker, teacher, writer, and entrepreneur.

Tal is the founder of the Yoga Teacher Telesummit, a online event devoted to spreading the wisdom of yoga over the Internet to students and teachers around the world. He also recently launched Yoga Teacher Academy, an online learning institution where yogis can grow and evolve their personal and professional practices.

Tal has been studying Eastern religions and philosophies since he was a young child, and began studying yoga seriously in the early 90s. He was a co-founder and co-owner of Kula Yoga Project in New York City from 2002 to 2006, and has studied with some of the best-known and most highly respected teachers in the worlds of yoga and somatics for almost two decades.

Tal is passionate about bringing more healthy vulnerability and courage into your life -- and his own -- so that we can all connect with each other and ourselves more deeply. And it all starts with the breath -- and the body (2.0).



Welcome to Body 2.0: Dr. Alan Greene, founder of and Indu Subaiya, Chairman and CEO of Health 2.0

Dr. Alan Greene is a pediatrician and father of four.

He is the founder of, cited by the AMA as “the pioneer physician Web site” and the creator of KidGlyphs, an iPhone app that uses graphics, spoken words, and text to help children communicate beyond their verbal skills.

He is the author of Feeding Baby Green, Raising Baby Green, From First Kicks to First Steps, Deputy Editor of the Journal of Participatory Medicine and a columnist for Parenting Magazine.

He appears frequently in the media including such venues as the TODAY Show, the Dr. Oz Show, Good Morning America, Fox and Friends, The New York Times, the Wall Street Journal, USA Today, Time Magazine, Parade, and Glamour Magazine.

Dr. Greene received the Healthy Child Health World award for Prevention and was named the Children's Health Hero of the Internet by Intel.

W -
T - @DrGreene
FB - DrGreenecom


Linda Fogg-Phillips: Roadmap to Your Body 2.0

Linda Fogg Phillips is the mother of eight active children ages 13 - 27. She is
the founder of Family Health 360 in addition to being the Facebook expert for
parents and educators. Linda is featured bi-weekly on Fox and makes frequent
guest appearances on ABC, CBS, NBC and CNN. She is an author, researcher
and innovator. Linda’s family is known as The Mobile Health Family. Her current
project involves researching the tools and techniques that improve health in the
context of the household.



Nutrition Round Table with Ashley Koff RD, Cate Shanahan MD, Nate Miyaki, and Catherine Mccord. Moderated by Robin Friedlander MD

Join Dr. Robin Friedlander and our four experts who will guide you in making the food choices that are right for you for optimum health, fitness, and longevity. Ashley, Cate, Catherine, and Nate all bring unique perspectives that will shake up everything you thought you knew about nutrition.

Ashley Koff RD:
Ashley Koff is an internationally renowned registered dietician who is on a mission to help people get healthy by bringing quality eating into every home. With television appearances, print and online contributions, a new book and as an assistant faculty member at the Continuum Center for Health and Healing at the Beth Israel Medical Center in New York, Koff’s goal is to educate the public on being a Qualitarian. Koff’s “Qualitarian” philosophy is founded on choosing to eat the highest quality food available.

Cate Shanahan MD:
Dr. Cate Shanahan is a board certified Family Physician. She practiced in Hawaii for ten years where she studied ethnobotany and her healthiest patient’s culinary habits. Dr. Cate works at Queen of the Valley Medical Associates in Napa, CA where she has the privilege of being able to bring
the old-fashioned country doctor ideals from rural Kauai to a modern medical practice an hour from San Francisco. She is the author of Deep Nutrition, and Food Rules: A Doctor's Guide to Healthy Eating

Nate Miyaki:
Nate Miyaki is a fitness author, athlete, and coach, and is an advisor to various fitness start-ups and corporate wellness programs in the Bay Area. He is the author of The Fat Loss Consultant: Functional Fat Loss Plans For Busy Professionals and The Samurai Diet: The Science & Strategy of Winning the Fat Loss War. Nate combines Evolutionary Nutrition Theory with modern Sports Nutrition science to take a healthy approach to physique or performance enhancement. His work has appeared in Men's Health, LIVESTRONG, T-Nation, and

Catherine Mccord:
Catherine is a model and the founder of, a resource for fast, easy, healthy recipes for kids and families.

Robin Friedlander MD:
Robin Friedlander MD is an integrative physician practicing in New York City. She marries the best of yoga, meditation, Ayurveda, nutrition science, and western medicine to help people get to the root of their imbalances and find optimum health. Robin graduated from Columbia University’s medical school and trained in internal medicine at Mount Sinai Hospital. She is the author of, where her passion is waking people up to their own potential for healthy, radiant living. Robin is also currently a senior producer at Health 2.0 and heads up the Body 2.0 expo


Amar Kendale and MC10

Amar's passion for creating products that help people to live healthier, safer, and happier lives led him to join MC10 in 2012. His deep technical acumen combined with his understanding of broad technology markets makes him uniquely qualified to lead MC10's marketing and strategy activities. His experience spans more than a decade of operating and executive leadership roles in the life-science industry, with a strong record of driving innovation in healthcare.

Amar comes to MC10 from Arsenal Medical, a venture-backed medical device startup, where he defined the company's lead program, a first-of-its-kind bioabsorbable stent to treat peripheral artery disease, a product that is now in clinical studies. Prior to this Amar worked with Guidant (acquired by Boston Scientific in 2006), where he led the product development of a key cardiac surgery tool from concept to market, for which he earned the 2006 Cardiac Surgery Innovator of the Year award. Amar began his career in technology development with Surface Logix, a drug-discovery startup. He earned his BS and MS in Mechanical Engineering from MIT, and he holds 5 issued patents with 6 pending.


Technology Presentation from Eric Hoell and SoloHealth

SoloHealth believes in the basic philosophy of awareness and prevention leads to better health and a healthier bottom line. The company touts that awareness + education will propel people into action. And that’s half the battle.

SoloHealth Station is backed by an innovative, cloud-based platform that can be updated instantly and remotely, and it’s flexible enough to add new functions and features to continue to expand offerings and services. The company has partnered with perennial technology brands like Intel and Dell to deliver the most seamless, innovative experience for users, as well as unique opportunities for advertisers wanting to reach this very engaged and health-conscious audience.

There are millions of Americans that don’t get regular exams for a number of reasons whether that is costs, insurance issues (or lack thereof) and proximity issues. SoloHealth is bringing free health and wellness access directly where the people are—in retail. The company’s recent retail agreements, including the nationwide rollout with Walmart, will have the Stations in more than 2,500 stores by mid-2013, scaling to more than 4,000 by 2014.


Jane Sarasohn-Kahn, Health Populi

Healthcare DIY: Where we live, work, play and pray

Jane Sarasohn-Kahn is a leading health industry consultant, but for this talk she will take off her professional hat and talk honestly about her own
experiences as a patient, parent, and caregiver. Along the way she'll provide insight to new trends in healthcare outside the doctor's office -
- where people are finding help thanks to new technologies and online tools.


Keith D'Amelio, Nike SPARQ Training Team

As Nike SPARQ Performance Expert, Keith D’Amelio is putting the SPARQ Performance Methodology into practice working with some of the world’s best athletes and teams, as well as informing Nike product and technology innovation. Keith’s experience before landing at SPARQ includes years spent as a pioneer in the performance realm working with some of basketball’s best, including the Boston Celtics and the Toronto Raptors. In four years as the Head Strength and Conditioning Coach with the Toronto Raptors, he spearheaded a player development program that resulted in some of the some of the fewest games missed due to injury in the NBA.

With Toronto and his next team, Stanford University’s Men’s Basketball team where he was Director of Performance, Keith was able to bring players and coaches’ attention to new performance concepts and assessment protocols and help change the way they thought about training. Keith’s move from a team setting to Nike and SPARQ was a way for him to deepen his impact in the field of performance and interact with a wider range of athletes.


Kaiser Permanente Thrive Every Body Walk! Fitness Walk through SOMA - Join Kaiser physicians and leaders and get your 30 minute walk in for the day! The walk begins and ends at Body 2.0!

Every Body Walk! is a public awareness campaign, powered by Kaiser Permanente, that aims to get adults walking 30 minutes a day, five days a week to improve their overall health. Visit our robust walking hub at for information and tips about walking, expert advice, compelling videos about the amazing health benefits of walking, and to engage with the campaign through social media.


Screening, "Unacceptable Levels" Film


Keynote Address: Dr. Arlene Blum - "Breaking Trail, A Climbing Life"

Arlene Blum PhD, biophysical chemist, author, and mountaineer is a Visiting Scholar at UC Berkeley’s Department of Chemistry and executive director of the Green Science Policy Institute. Her research and policy work has contributed to preventing the use toxic flame retardants from children's sleepwear, electronics, and other products. She has taught chemistry at Stanford University, Wellesley College, and U. C. Berkeley.

At Stanford. Blum led the first American and all-women’s ascent of Annapurna I and the first women’s team up Mt. McKinley; was the first American woman to attempt Mt. Everest; made the first traverse of the Great Himalaya Range of Bhutan, Nepal and India; and hiked the length of the European Alps with her baby daughter on her back.

She is the author of Annapurna: A Woman’s Place and Breaking Trail: A Climbing Life Her awards include selection by the UK Guardian as one of the world’s 100 most inspiring women, National Women’s History Project selection as one of 100 “Women Taking the Lead to Save Our Planet”, and a Gold Medal from the Society of Women Geographers.

More information is at


Krisna Lee Hanks, East Bay Pilates

Krisna Lee Hanks, MS, MBA is a former professional dancer with a lifetime in the health and wellness sector. Recently she was Director of Health Risk Management for Lockton, Companies. She is the co-owner and founder of East Bay Pilates in Emeryville where she directed the Pilates program for Pixar Animation Studios. Krisna previously was Membership Director for The Stanford Health Promotion Network of Stanford University and Director of Wellness for the Health Trust in Silicon Valley. Ms. Hanks holds certifications in Classical Pilates, Iyengar Yoga, Senior Fitness, Worksite Wellness and is an avid blogger at Square1Wellness.

A Dancer’s Perspective: Sustainable Performance
To become a professional dancer requires complete mastery of the human body. It is a meticulous combination of strength, flexibility, endurance, and dexterity, guided by a supreme sense of rhythm and musicality. No singular factor creates a dancer, it is the unique combination of mental and physical prowess that embodies brilliance, and sets each performer alight. Dancing is an exquisite art form, however, underneath the beauty lays a hard, cruel side. Dancers are usually poorly paid, they lack reasonable benefits and job security, face high risk of injury, and must submit to a grueling daily mental and physical regime. Given these odds what is it that makes anyone survive a career?

Are there elements of sustainability that as health promotion professionals we can learn from dancers? In this talk Ms. Hanks will share her experiences in a 30 year long career as a professional dancer in Europe and the USA. She will explore how an eye towards performance longevity is vital to creating sustainable performers, and thus healthier organizations.


Technology Presentation by Pilljogger


WEGO Health Activists and Jack Barette review the best tech of Body 2.0

Jack Barrette is CEO and founder of WEGO Health, the first online network
to empower consumer Health Activists to help others through the health
social web. WEGO Health supports Health Activists – who are bloggers,
tweeters, facebookers and community leaders – with free educational
programming as well as opportunities to connect with each other, to share
their opinions, and to grow their audience.


Terra Gallery

Terra Gallery, conveniently located in SOMA, is a bright contemporary space whose adjoining landscaped outdoor patio will host the Bay Area’s most delicious and healthy food trucks the day of the event.

511 Harrison St
San Francisco
Map and Directions

Phone: 415-896-1234