Spring Fling: Boston 2009

Health 2.0 and the Center for Information Therapy (Ix®) held their first joint conference. The two organizations had been discussing the tensions and synergies between Information Therapy and Health 2.0, and looking for a way to integrate all the hundreds of ideas about the role of patients in the transformation of health care. So it made great sense to put the two organizations together for one great conference. The theme: “The Great Debates on the Next Generation of U.S. Healthcare.”

Wednesday, April 22, 2009


Pre-Conference Health 2.0 Accelerator Meeting

Pre-conference meeting in the morning before the Health 2.0 Conference gets underway. The agenda featured a presentation by Matt Quinn of AHRQ and introduction of a new H2A program relationship, as well as updates on initiatives, pilots and projects. We’ll also had discussions about budding efforts from our members focused on crowdsourcing provider reviews and web services for lookup of drug identifier codes and namespaces.


Pre-Conference Deep Dive: Health 2.0 Advisors

Health 2.0 could be the most dynamic, potentially important and complex trend to emerge in the health care marketplace in recent decades. With ramifications for patient care communities, health care transactions, and knowledge/data-driven decision support, Health 2.0 will infuse health care with unprecedented levels of information. We are already seeing dramatic consequences impacting every existing health care professional and organization, which should merit strategic consideration by every organization entertaining health care interests.

Last Fall we debuted a new consultancy, Health 2.0 Advisors, which brings together four professionals with deep experience in this space, each with a national presence: Matthew Holt, Jane Sarasohn-Kahn, Michael Millenson and Brian Klepper.

This deep dive revealed a first look at Health 2.0 Advisors’ research. It included the latest, most comprehensive analysis of the evolution of Health 2.0 and the major delineation of functional application classes within Health 2.0, including consumer and business focused applications.

A new way to think about the evolution of the Health 2.0 market, Health 2.0 Advisors is rolling out an exclusive and proprietary client advisory service, and showed the first analysis as part of the pre-conference Deep Dive.


Pre-Conference Deep Dive: Myca/Hello Health

Immediately after the first look at Health 2.0 Advisors, we had a deep dive from one of the most eagerly anticipated new product releases ever in Health 2.0. In 2008 MyCa got together with fee-nom young physician Jay Parkinson. The result was a new software offering and the launch of Hello Health, a new type of physician clinic which integrated the tools of Web 2.0 into the patient-physician relationship.

April 22 was be the launch of the new version of MyCa’s platform which links patients with physicians, patients wth each other, and connects care providers. And it does it in one of the most interesting and intuitive approaches that we’ve seen.

There’s been lots of talk about “clinical groupware” and “Facebook for Healthcare”, but this might well be the first real example of taking the power of social networking and social media and applying it to the clinical setting.

The team from Myca & Hello Health showed how they believe their new technology will revolutionize the health care experience, no matter what your place in the health care spectrum.

Wednesday, April 22, 2009


Introduction: Health 2.0 Meets Ix



The Opening Great Debate: Ix and Health 2.0 – Synergies or Tensions?

There are great similarities between the Health 2.0 and the Information Therapy movements. At their core both are about the distribution and consumption of information in health care, and about the translation of that information into action. But there are also tensions too, and this opening session asked whether Health 2.0 & Ix are really two sides of the same coin.

Lead Keynote:
Don Kemper, CEO, Healthwise
“Health 2.0 kisses Ix“

Dissenting view from:
Matthew Holt, Co-Founder Health, 2.0


Ted Eytan
Permanente Federation, LLC
Don Kemper
Kerry Evers
Pro-Change Behavior Systems
Brian Lowe
John Vander Meulen


Networking Break & Sponsored Deep Dive from MedEncentive

More on the Deep Dive sponsored by MedEncentive: MedEncentive is the only cost containment solution that rewards both doctors and patients in a fashion that creates “mutual accountability.” This unique web-based program is being hailed by experts as the missing link between pay-for-performance, value-based benefit design, wellness and care management.


Great Debate #2: Building Health 2.0 into the Delivery System

Ix has been long associated with some of the leading integrated delivery systems in the US. But many participants in Health 2.0 have had at the least an ambivalent attitude to provider-side initiatives. And of course there is not a clear single type of “delivery system.” Four top leaders from different segments of the delivery system presented their contrasting views of what Building Health 2.0 into the Delivery System means.


James Hereford
Group Health Cooperative
John Halamka
Harvard Medical School
Rushika Fernandopulle
Iora Health
Don Caruso
Chesire Medical Center Dartmouth Hitchcock Keene
Sean Khozin
Hello Health
Ted Eytan
Permanente Federation, LLC


Day 1 Wrap-up

Indu Subaiya, Josh Seidman & Matthew Holt kept the crowd from cocktails for a minute or two.

Sekou “Tha Misfit”
Sekou “Tha Misfit” is a spoken word artist who unveiled a new performance for us today, about Soul2Soul communication in health care


Exhibit Hall Open


Health 2.0 Meets Ix Night out Reception

This was be a fun & fancy night out–surveying the town from the top of the Prudential Tower, where you can come and mingle with hundreds of your best friends. Our friends at Kaiser Permanente are providing the victuals, and there several special surprises–including the results of the Healthwise engagement party, and the Eliza survey of guests–sung to the tune of Billie Jean!

Thursday, April 23, 2009




Introduction to Day 2: Will Stimulus Legislation Unleash Consumer Engagement in Health Care?

Susan Dentzer was in conversation with Neil Calman about his views on the potential for the HIT provisions of the recently passed American Recovery & Reinvestment Act to drive consumer engagement in health care.


Susan Dentzer
Project Hope



Great Debate #3: What’s the Future Role of the Doctor?

Moderated by Indu Subaiya - Health 2.0

Technology is changing the potential role of the physician, and stratifying what the doctor of the future can and might do. So does the rise of Ix mean that physicians are captains of a wider care team, or does the rise of Health 2.0 mean that doctors will find that their role in patient care is increasingly marginalized?


Paul Wallace
Kaiser Permanente
Benjamin Heywood
Susan Edgman-Levitan
Stoeckle Center for Primary Care Innovation
Roy Schoenberg
American Well
Win Hodges
Massachusetts General Hospital
Denise Basow
Tom Eng
Doug McClure
Connected Health


Philips, & Health Buddy

Coffee Break & Deep Dive

At Philips, when we envision the future, we listen to the people who’ll live in it. We listen to doctors who need to go beyond the limitations of medicine. Beyond data-rich images to intelligent tools, grounded in patient insights. We listen to those who use and who benefit from our technology. And we find out what they need.

By sharing these insights, we accomplish more than we could alone. Working together is part of our design.

Philips used its deep dive to continue the conversation to ensure that the future of healthcare is truly “People focused. Healthcare simplified.


Great Debate #4: Navigating the New Health Care Delivery System

Moderated by Josh Seidman - Avalere Health

This short video from IDEO followed the frustrations and successes of an expectant mother, a cancer survivor, and a diabetes patient as they use connected tools to navigate their healthcare.

The role of technology is changing how patients navigate their health care experience. In some ways we’re seeing the tension between information democratization and information overdose. There are at least two segments to this issue:

Part I: Guidance on health information:
What will be the role of Info-mediaries? Will information be best mediated by humans, purely by automated technology, or some kind of a mix?
Introduction/Moderation by Josh Seidman
Special presentation from Susannah Fox, Pew Internet & American Life Project.
Part II: Guidance & Navigation around the healthcare system:
How will consumers’ paths through the health care delivery system be facilitated by technology? Will larger health care organizations (or plans or employers?) help patients navigate the system and perhaps impose requirements and restrictions on them? Will the role of the patient advocate truly emerge, and who will perform it? Or will patients and consumers remain left alone to fend for themselves as they mostly are now?


Jack Barrette
Chris Tucher
Linda Harris
Michael Parkinson
EHE International
Dave deBronkart
The New Life of ePatient Dave
Greg Juhn
Phil Micali
bWell International


Lunch & Launch!

Great Debate #5: “User-generated content vs. Expert”: What’s the best approach to Knowledge Creation?

Moderated by Josh Seidman - Avalere Health

User-generated content, especially when created mostly by those with little formal training, has been regarded with deep suspicion by many. But now the concept is taking hold that the crowd itself has wisdom beyond that of its members, and that might be superior to that of any expert or experts. Two leaders with extremely strong view points will debate whether and if user-generated content, crowdsourcing and other ways of surfacing content are appropriate for creating and verifying health information. And what does this mean for the traditional roles of clinical trials and evidence-based medicine?


Denise Basow
Dan Hoch
Jerry Kane
Boston College
Faren Inglett
Charlotte Smith
Ken Civello



Break & Deep Dive

At the Fall 2008 Health 2.0 Conference, Optum, the subsidiary of the giant health services conglomerate, UnitedHealth Group, launched the comprehensive consumer website, myOptumHealth.

In this special deep dive, OptumHealth introduced its new technology, the eSync Platform, which synchronizes health care management to deliver improved results at lower costs. The eSync Platform monitors populations, proactively identifies prioritized opportunities for improved health, engages consumers and providers, provides clear measurement of health care value, and promotes a healthier, more productive culture.

Relay Health

Great Debate #6: Incentives–Who’s Paying for Ix & 2.0?

Moderated by Susan Dentzer - Project Hope

This panel debated the relationship between health reform, new payment incentives and who (if anyone) will pay for Health 2.0 or Ix.

This panel started with a special presentation from legendary researcher Jack Wennberg, Dartmouth.


Jack Wennberg
Murray Ross
Kaiser Permanente Institute for Health Policy
Mike Stollar
Hawaii Medical Service Association
Jeff Greene
Suneel Ratan
Health Hero Network


Office of Disease Prevention & Health Promotion

Looking ahead: What’s the future for Ix & Health 2.0?

Moderated by Susan Dentzer - Project Hope

We finished with several visions for the future of Health 2.0 & Ix through different lens



Conference Wrap-Up

Josh Seidman, Indu Subaiya, & Matthew Holt got reactions to two intense days of the nexus of Health 2.0 Meets Ix.