Health Tech Innovator Workshop

The Health Tech Innovator Workshop, sponsored by the Office of the National Coordinator for Health IT (ONC), was a no-cost, interactive workshop designed to provide education and information that will help health information technology-oriented start-ups and early-stage firms enter and prosper in the health IT industry.

In September 2009, President Obama released his Strategy for American Innovation, calling for agencies to increase their ability to promote and harness innovation by using policy tools such as awards and competitions. These competitions, conducted by such programs as the ONC’s Investing in Innovation (i2) Initiative, have led to a number of innovative tools for consumers and providers alike, tackling such issues as linking cancer patients with clinical trials, cardiovascular health awareness, management of care transitions, and reporting of adverse events related to medical devices.

However, innovations cannot be truly effective, and potentially ground-breaking, if they are not adopted and used on a wide scale. The Health Tech Innovator Workshop was therefore intended to help innovators move from product creation to market success. The workshop sought to educate attendees on several of the subject matter areas that health IT-oriented business will need to address or be cognizant of in order to succeed. Knowledge of these areas, including data privacy and security, funding in the health IT sector, and working with federal government entities, will provide a foundation for innovator success.

The workshop took place on October 11, 2012 in San Francisco, CA, and provided a mix of presentations, panel Q&As, and participatory activities. Attendees left the workshop with tangible, workable solutions to issues they encountered in the business development process. Additionally, participants benefited from the cross-pollination of ideas enabled by the intimate networking atmosphere and myriad of backgrounds and experiences represented.

See Full Agenda)" data-tag="">Thursday, October 11 (See Full Agenda)

8:00am - 8:45am


Make your way in and get settled before an exciting day begins!

8:45am - 9:30am

Continental 7 - 8

Welcome Remarks and Keynote Speakers


Doug Fridsma, PhD
Office of the National Coordinator for Health IT
Marco Smit – President
Health 2.0 Advisors

Continental 1

Session 1.1 - Federal Health IT Efforts

At this session, learn about how health IT and healthcare converge to improve quality and safety in health care, and the role of the Federal government in catalyzing the efficient flow of health information. A key element of this mission, the Blue Button Initiative, is liberating vast troves of health data for use by developers, innovators, and consumers. Attendees can provide feedback on how the government can make it easier for developers to use this information and what opportunities they see in the liberation of health data.

Continental 1

Session 1.2 - Complying with Federal Regulations

This breakout session will go over the role of the FDA in health IT, requirements and features that require FDA approval, claims and messages that bring you under FDA oversight, complying with FDA clearance, and how the FCC (Federal Communications Commission) plays a role in health IT, just to name a few! In addition, we'll touch upon the latest updates on Meaningful Use requirements, performance and quality measures and teach critical insights about Medicare/Medicaid reimbursement processes.


Brendan O’Leary
Food and Drug Administration

Continental 2

Session 2.1 - Find Funding for Your Startup

Looking for a little funding to kickstart your startup? You've come to the right place! This workshop is being led by Brad Weinberg, co-founder of NY based digital health accelerator Blueprint Health, and will teach you best practices in early stage fundraising. Featuring an interactive discussion about understanding investors, VC funds, and foundations, this session is geared toward making sure you've got the knowledge and tools to take your ideas to the next stage.

Continental 2

Session 2.2 - Selling Your Healthcare Story: It's a Piece of Cake!

Healthcare costs outpace inflation and America’s health outcomes lag other countries. What does this mean for healthcare innovation, and how can start-ups expand their business in tough marketplace?

Second Story Sales will help audience members develop their own sales story. Using fewer words and limited PowerPoint slides, will break through the clutter, and quickly show its organization’s value to prospects. Whether a start-up, healthplan, specialty vendor, provider, or individual, audience members will learn about marketplace innovations, sales strategies and practical ways to improve their performance for their next prospect interaction.

Continental 3

Session 3.1 - Addressing Privacy ad Security

Addressing privacy and security in health IT can be a challenging task. Some technologies will need to comply with HIPAA and potentially other state privacy laws; but even those technologies not required to be compliant with HIPAA or other health privacy laws will need to develop sound and implement sound policies with respect to managing personal data. This breakout session will provide some clarification on the scope of HIPAA (who needs to comply and who does not), and will dig into how you can incorporate privacy and security "by design" into your technology and build and maintain the trust of your users.

Continental 3

Session 3.2 - Standards, Interoperability, and Exchange

Standards & interoperability in health IT is complex. Do you know how to identify and choose the appropriate standards or which HIT standards organizations exist? This session will be a crash course on what you should know about standards and interoperability. In addition, we’ll give you some great ideas about how to work with open source platforms sponsored by the Federal government, National Institute of Standards & Technology (NIST), NwHIN, Direct Project, Federal Health Architecture (FHA) and more!


Rich Elmore

5:15 - 5:45pm

Continental 7 - 8

Closing Remarks

We'll be sad to see you go, but we'll be thrilled to send you off with more resources, knowledge, and tools to tackle your biggest problems!



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