Spring Fling: San Diego 2008

Spring Fling drew a sell-out crowd. From the patients’ view-point, we examined the incipient activity in Health 2.0 that’s connecting consumers with providers.

Monday, March 3, 2008

12:00pm

Health 2.0 Accelerator

At the end of Health 2.0 in September 2007, CommerceNet’s Marty Tenenbaum proposed the creation of an industry initiative to accelerate the Health 2.0 vision. This initiative would do for Health 2.0 what CommerceNet did for e-commerce, educating and catalyzing the market through visionary integration projects that demonstrate the potential of Health 2.0 to improve people’s lives. This first organizational meeting forged a direction for the Health 2.0 Accelerator, exploring potential projects and organizational structures.

2:00pm

Health 2.0 Unconference

An unconference is a meeting where the participants drive the activity. There’s no set agenda, no set presentations, but a series of discussions that people leave and join as they see fit. The unconference at Health 2.0 San Francisco was one of the most popular features of the day. The audience asked for it, so in San Diego we had an unconference the afternoon before the main meeting.

3:30pm

American Well

In a first for Health 2.0, we had a longer format deep dive demonstration in which a Health 2.0 company showed its technology, discussed its business, and introduced itself to the community. This very successful Deep Dive was the first time that American Well demoed its product in public–and CEO Roy Schoenberg didn’t escape from the room until 6pm!

6:30pm

Night Out Party

Health 2.0 had a fabulous “night out” party on the rooftop at the recently renovated and highly swank Hotel Ivy on Monday March 3.

Tuesday, March 4, 2008

8:30am

Panel: The User Experience with Health 2.0: The Consumer Perspective

At the Fall event, we heard from vendors providing social communities and media for patients. But what about patients who are using those tools and communities? What are their experiences? How do they fit Health2.0 into their lives? And for those who are new to Health2.0. What works? What helps? And what doesn’t? Come meet patients and consumers up close, and see them interact with the tools provided by leading Health 2.0 companies.

The panel opened with a video segment featuring patient experiences using Health 2.0 communities and tools within the context of their lives.

AMY TENDERICH INTERVIEWS THREE HEALTH 2.0 CONSUMERS

Moderated by Amy Tenderich - DiabetesMine

Speakers

Alice Kreuger
Second Life
Matthew Zachary
I'm Too Young For This! Cancer Foundation
Ranae Whitmore
Heartgirl Daily Strength

PATIENTS IN ONLINE COMMUNITIES

Speakers

Bill Allman
HealthCentral
Jack Barrette
WeGoHealth
Keith Schorsch
Trusera

REACTIONS AND COMMENTARY FROM:

Moderated by Amy Tenderich - DiabetesMine

Speakers

Matthew Zachary
I'm Too Young For This! Cancer Foundation
Eric Langshur
Rise Health, Inc.
David Sobel
The Permanente Medical Group
Ranae Whitmore
Heartgirl Daily Strength

Speakers

Howard Yeh
Healthcare.com

REACHING OUT TO THE HEALTH CARE SYSTEM—SEARCHING FOR, CHOOSING, AND FINDING DOCTORS: RATINGS

Speakers

Scott Shapiro
HealthGrades

REACHING OUT TO THE HEALTH CARE SYSTEM—SEARCHING FOR, CHOOSING, AND FINDING DOCTORS: PROVIDER PURCHASE

Speaker

Tony Miller
Carol

REACTIONS AND COMMENTARY FROM:

Moderated by Indu Subaiya - Health 2.0

Speakers

10:00am

Networking Break in Exhibit Hall

10:40am

Doug Solomon, IDEO on the optimal user-experience

10:50am

Panel: Consumers and Providers Connect

Some of the physicians and medical groups who are using Web 2.0 to connect with their patients will show us how they’re doing it. We’ll see case studies showing patients’ and physicians’ experiences as they use technology to transform their practice. And we’ll ask the tough questions. Does this change the patient experience? And if so, is it an improvement?
The panel opened with a video segment featuring patient experiences using Health 2.0 communities and tools within the context of their lives.

DEMOS AND FEEDBACK THROUGHOUT THE PROCESS OF CARE, INCLUDING:

- Health 2.0 tools in the physician’s office
- Communicating with the physician
- Online treatment
- Information and ongoing support from physicians

AT THE DOCTOR

VIRTUAL VISITS

Speakers

Steve Krein
Organized Wisdom
Roy Schoenberg
American Well

REACTIONS AND COMMENTARY FROM

Moderated by David Kibbe - American Academy of Family Physicians

ONGOING MANAGEMENT/COMMUNICATION

Speakers

Jeff Greene
MedEncentive
David Sobel
The Permanente Medical Group
Fred Eberlein
ReliefInsite

REACTIONS AND COMMENTARY FROM

Speakers

Matthew Zachary
I'm Too Young For This! Cancer Foundation
Brendan Gallagher
Digitas Health
David Sobel
The Permanente Medical Group

1:00pm

Lunch Experience: Designing Health 2.0

At lunch on March 4 we did something very special. IDEO, the famous design firm, ran a “Designing Health 2.0” lunch. Attendees worked in groups to create a Health 2.0 solution to the problem of device used for diabetes. We put this session on to answer the strong call from the last conference for more about user-centered design.

2:00pm

Panel: Connecting with Health Care Organizations 2.0

It’s not just patients and physicians interacting in the health care system. Employers, benefit managers, and health plans are exploring various means of connecting with members online. We looked at real examples of HR professionals, health plan members and ordinary consumers using new tools and technologies to change their experiences. We heard about uses of the web and automated mobile and voice solutions to keep consumers healthy and engaged, and in the management of those needing more intensive interventions.

EMPLOYERS AND THE BUSINESS OF HEALTH BENEFITS

Speakers

Shawn Jenkins
Benefit Focus
Andrew Pelosi
Virgin HealthMiles
Stan Nowak
Silverlink

REACTIONS AND COMMENTARY FROM

Moderated by Matthew Holt - Health 2.0

Speakers

Joe Gifford
Regence BCBS
Amanda Schwartz
Premier Retail Networks

3:00pm

Networking Break in Exhibit Hall

3:45pm

Panel: Connecting with Health Care Organizations 2.0 (cont’d)

HEALTH 2.0 AS A HEALTH MANAGEMENT TOOL

REACTION AND COMMENTARY FROM

Speakers

Joe Gifford
Regence BCBS
Ranae Whitmore
Heartgirl Daily Strength

4:30pm

5:30pm

Closing Panel: Wrap-up, Fall Preview & Cocktails

4:45pm

Wine & Cheese Reception