Abbe Don

Founder Fertile Void Design

Abbe Don is a designer, storyteller, and healthcare innovator. Abbe was the vice president of user experience and strategic design at athenahealth where she is responsible for creating a contemporary, innovative end-to-end mobile customer experience for health care providers.
With 25 years of experience in interaction and software design at Apple, Hewlett-Packard, and IDEO, she brings an expertise as well as a passion for applying design thinking to the challenges of the healthcare system. As the former co-lead of Health Systems at IDEO, she developed patient-centered solutions for healthcare delivery, adherence and behavior change, as well as health information systems.