Abhijit has around 15 years of experience in pharmaceutical marketing and branding solutions. He started his career as a field representative, then moved to brand management before starting Watermelon in 2002, a healthcare communication agency that specializes in advertising and digital solutions. Publicis Group acquired Watermelon in 2011. Abhijit is a pharmacy graduate with a master’s degree in marketing. He is also a visiting faculty member with a leading business school in Mumbai.