Buddy Scalera – SVP

SVP Ogilvy CommonHealth Worldwide

Buddy Scalera photo before presentation

Buddy Scalera is the Senior Vice President of Interactive Content and Market Research at Ogilvy CommonHealth Worldwide – Interactive Marketing, an award-winning agency based in New Jersey.

For over 17 years, Buddy has been writing copy, designing images, and coding multimedia assets in digital channels. He is a rare creative who embraced technology early and continues to keep his skills current. He built this website from HTML/CSS templates and uses WordPress for his marketing/tech blog.

He leads a creative services team that delivers powerful, scaleable digital content strategy campaigns that deliver measurable marketing results. They start with research and insights, which includes analytics data from search engine marketing (SEM), search engine optimization (SEO), and other channels.