Carter is an expert in guerrilla public health marketing. Remember Joe Camel, and tobacco advertising that “wasn’t really for kids”? Carter put together 400,000 activists at the Campaign for Tobacco-Free Kids, and now Joe and those billboards are gone. He’s also been a radio broadcaster, and is on the steering committee for the Safe Routes to School National Partnership and is President of America Walks. But he’s here today because of his role with the American Heart Association where he heads up the effort against obesity. And we thought campaigning against smoking was hard!