Christine Midwood

Senior Director, Product Management & Marketing Silverlink Communications

christine_midwood_300dpi_2200x3000_largeIn her role at Silverlink, Christine Midwood works closely with health care organizations to understand their business and technical challenges in providing an outstanding customer experience, and managing engagement data. She conducted a competitive market assessment to understand the gaps related to engagement data management, and built the EngageME Data Manager in response. She’ll share a live demo at Health 2.0, showcasing how EngageME creates a longitudinal member engagement record that can be both customized and automated. EngageME lets patients receive communications according to their preferences, and honestly, for some of us, the difference between a text message and a voicemail is the difference between a scheduled appointment and a black hole!