David is an experienced leader of health and healthcare services. David began his career working in health plan sales. He was one of the early employees of Definity Health, the inventors of Health Reimbursement Account (HRA) and the pioneer of Consumer Driven Healthcare Plans (CDHPs). In four years, sales for the company grew to $100M and upon the company’s sale to United Health Group; he became President of the Healthcare Transformation Group within United’s National Accounts Division and grew net new fee revenues for United by $50M in just two years. David then co-founded RedBrick Health, a health and wellness company dedicated to changing the financing to reward consumer healthy lifestyles. In 2009, David co-founded Second Story Sales Company, which helps young and established health service organizations grow revenues through developing an effective sales story and distribution strategy. Clients include health plans, benefit consultants, health improvement firms, coalitions, health IT, consumer advice companies, and defined contribution solutions. David contributes regularly to seminars and conferences on innovations in health care, and effective sales and presentation skills.