Erez (pronounced like Eric with a “z”) is a serial Health Tech entrepreneur. His passion is therapeutic devices – yes, not just tracking but actually treating a condition. In his prior venture, Erez created the world’s first FDA-cleared, non-drug, hypertension treatment device. Erez is now focused on sleeplessness with 2breathe, a new smart device & mobile app that guides breathing to induce sleep. Unlike sleep trackers 2breathe induces sleep, actively helping people to fall asleep effortlessly and wake up refreshed.