Erik van der Zijden

Founder Synappz (The Netherlands)

ErikvanderZijdenErik started his career in the pharma industry, where he honed his expertise in global marketing and sales. It was while working for Intervet when he saw the opportunity for Health 2.0 technologies. Now working for Synappz, Erik will demonstrate PAPP, an new app for the iPhone and web that easily communicates instructions, and care interventions for urinary conditions between patients and providers.