Ifty Ahmed

CEO & Founder Pow Health (UK)

ifti5Ifty Ahmed has over 16 years’ experience as chief strategist in high tier, digital agencies focusing on user-experience and behaviour change. He has managed delivery of world-class global projects, created and run multiple agency teams, won and sustained senior client relationships for blue-chip brands including; Vodafone, Microsoft, Merck Sharp & Dohme, GSK, Reuters and Visa. Ifty founded Pow Health in April 2011 aiming to create a smart platform offering a completely safe, secure and effortless way to manage ‘all your health in one place’.  Ifty is a creative technologist, passionate about empowering people so that they can better manage their health, support one another and help create better treatments for everyone.