Jakob co-founded Endomondo and is head of product. Jakob has a combined passion for sports and the mobile and Internet industry, which is key to understanding his passion for Endomondo and healthy living. Jakob holds a master’s degree in Political Science from the University of Copenhagen. Before founding Endomondo, Jakob spent some years at McKinsey & Co, focusing on the media industry within the field of strategy and M&A. He also spent some time in the Danish Ministry of Finance working with its digital taskforce on the e-Government strategy.