Marta Sjögren joined Northzone in 2012 as a principal. Her primary areas of focus are consumer internet, marketplaces, fintech, gaming, and SaaS. Her portfolio includes Sqore, Nuday, BehavioSec, and Testfreaks. Marta spearheads Northzone’s efforts in community management and ecosystem development. She specializes in investment analysis, fundraising, market mapping, brand definition and development, new product development, market entry, and corporate development.