Simone Ahuja

Co-Author Jugaad Innovation (Co-author) ((via Video))

Dr. Simone Ahuja is the founder of Blood Orange, a marketing and strategy advisory boutique with a focus on innovation and emerging markets.  Headquartered in Minneapolis, with partners around the globe, Blood Orange shares and practices innovation principles learned through extensive work in India, including jugaad  – a frugal, flexible and inclusive approach to innovation inspired by emerging markets.  She regularly conducts ethnographic, background, and academic research on innovation occurring at the grassroots level in emerging markets with social entrepreneurs, to that of US-based multinationals.

Simone is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth (Jossey-Bass and Random House India).  Jugaad Innovation has been published in the US, Brazil, Holland, France and India, where it remains a top business bestseller, and has been called “the most comprehensive book yet on the subject” of frugal innovation by the Economist.

Dr. Ahuja has served as a consultant to the Centre for India & Global Business at Judge Business School, University of Cambridge, and as an associate Fellow for the Asia Society in New York.  She provides advisory services, keynotes and interactive value innovation labs to entrepreneurs, academic institutions, and corporations including PespsiCo, Best Buy, Procter & Gamble, 3M, Medtronic, the World Economic Forum, MIT, and Harvard University.  She is a regular columnist for the Harvard Business Review online.