Tara Montgomery has spent the past 20 years working with academic, cultural, scientific, and nonprofit institutions in the US and UK, developing print and digital information products, partnerships, and integrated communications strategies to advance public health, consumer education, and social change. For the past 10 of those, she has been a consumer advocate, working on health initiatives at Consumer Reports. She currently oversees a major health communications initiative that supports their unique work on health Ratings, research, and reform. Tara’s team develops health Ratings, information products, educational programs, and campaigns (including Choosing Wisely) to raise consumer awareness about the changing health-care system, engage them in their health-care decision-making, and empower them to lead healthier lives. She recently led the strategic planning process for the future of the organization’s health content, products, partnerships, and advocacy work, which will be focused on achieving high-value care for all consumers.