Vic Strecher

Director for Innovation and Social Entrepreneurship University of Michigan


Since his founding of University of Michigan’s Center for Health Communications Research Center in 1995, Vic has been a leading investigator on over $45 million in grant-funded studies of computer-tailored health programs. His latest research is related to the importance of developing and maintaining a strong purpose in life. His book, On Purpose, is written as a graphic novel and is accompanied by a free app and website – which we’ll see in action today!