Wayne joined WebMD in 2001. WebMD is now not only the most recognized online health brand for consumers but also apparently the most searched “health” word on Google. It’s also a major provider of health and benefits portals for the country’s largest corporations and health plans (not to mention retail pharmacies in Europe). Most of the money comes from the professional and consumer advertising side and there’s been plenty of that as the stock shows—up 80% since last year’s Health 2.0. But the employers and health plan services business is still very large compared to most of the market. Wayne’s on this panel to discuss the demand he’s seeing for innovation on data integration and to show us WebMD’s response.