Zoe Bedford

Director ZPB (United Kingdom)

ZPBZoe set up specialist marketing and data consultancy, ZPB, four years ago to work with people with the ideas and innovations that make a difference to healthcare. Bringing together data, strategy and creative under one roof, ZPB works with some of the biggest, and smallest, names in health care. Zoe specialises in helping organisations define and articulate their proposition, and then uses data to tell meaningful stories to potential investors. At Health 2.0 Europe, Zoe will speak to the successful ways in which to move your product into the NHS health care system.