Two Boston Health 2.0 companies show a little more
Two MD-run Health 2.0 companies in Boston had decent interviews telling a little more about themselves in the last few days.
American Well’s Roy Schoenberg was interviewed by Health Business Blog’s David Williams. It’s a long and thorough interview although Roy doesn’t tell anything particularly new, it’s as good a summary of what he thinks their business will be as I’ve seen anywhere. And they get all those fun trips to Hawaii too!
Meanwhile, across the Charles in Cambridge Sermo’s Daniel Palestrant is making a little more public. It’s not just Pfizer solo, now most of the big pharma companies are dipping their toe in the Sermo pond, as he tells Xconomy. What he won’t tell anyone yet is how deep their putting their feet in, but Sermo which went over 70,000 signed up docs recently (it was at less than 10,000 only 18 months ago!) is clearly basing most of its business plan on getting big pharma from moving from experimenting with them to using Sermo as a mainstream educational and marketing channel. As I’ve said before this makes lots of sense for Sermo and its users. Whether it helps big pharma remains to be seen!
But the good news is that Daniel is not shy with his advice to other Health 2.0 Companies “You Will Not Pay Your Bills with ‘Ads by Google’ ” he says.
Why not, Daniel? It works pretty well for Google!
(Both Roy of American Well and Daniel of Sermo will be at Health 2.0 next month, of course!)