Search and Content: New Models and Partnerships

A panel, at the Health 2.0 Fall Conference is San Francisco, October 7-8, 2010, with a series of demos and conversations about how Health 2.0 is changing online health content. The panelists took a look at new business models, partnerships and distribution mechanisms. And answered the underlying question of how search and content promote consumer engagement in health. The panel included West Shell, Chairman and CEO of Healthline , Ravi Raj, General Manager of RightHealth, Benjamin Wolin, Co-Founder and CEO of Everyday Health, Jeremy Shane, President of HealthCentral, and Alistair Rock, President of Unity Medical.

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