During the Health 2.0, Behavior Change and Unmentionable session, one of the unmentionables that was talked about was childhood obesity. Since the 1980's childhood obesity rates have tripled and every year medical bills associated with obesity are over one hundred billion dollars. There are so many things that kids would rather be doing than exercising; tv, computers, video game, etc. This issue is not just about getting kids to exercise, but getting them to want to exercise.
Richard Tate, Director of HopeLab, introduced Zamzee at the Health 2.0 Fall Conference in San Francisco, October 7-8, 2010. Zamzee is an online rewards program for teens that is powered by physical activity. Zamzee will launch in 2011 and their mission is to Use the power of fun to get people moving more.