Making Health Care Cheaper: Backstage Video Interviews from Spring Fling 2011

Health 2.0 technologies and companies are pushing the envelope of how the cost of health care can be lowered. During our latest event in San Diego, we hosted demos of the leading applications and platforms that are addressing this issue head on.

During this set of backstage interviews, some of our speakers from the Making Health Care Cheaper track took a moment to explain their latest models for affordable care delivery. Get their thoughts on the challenges they face and fine line these new health tools and tactics must walk to avoid increasing the cost of care in the long run.


Don Casey, CEO, West Wireless Health Institute
When call center billionaires Gary & Mary West wanted to change health care and stimulate an industry, they picked San Diego and Don. Don came to WWHI after 25 years at J&J, ending up Chairman of the Comprehensive Care group and member of the Company’s Executive committee. Now he’s putting together a different kind of non-profit—one that will have its own engineering team, and will be investing in and building wireless products that make health care cheaper. Health 2.o was pleased to feature one of their first prototypes called Sense4Baby.

Bettina Experton, Founder & CEO, Humetrix
Bettina’s been a national health policy adviser in three continents, and Health 2.0 last  Fall she showed us the U-BeWell (USB-based) and MediSee (smart phone) tools which patients can use to control their medical record distribution. The Spring Fling was pleased to feature the latest from Humetrix,“Automated Health 2.0 Medical Home Page.”

Jay Mason, President & Co-founder, MyHealthDIRECT
After years in insurance and starting a nationwide complementary care network, Jay founded MyHealthDIRECT in 2005. It took him a couple of years to convince Matthew that an appointment scheduling system for Medicaid providers and community clinics was a viable proposition, but we saw at the conference that it both does good and makes business sense.

Ethan Austin, Co-Founder, GiveForward
After fundraising online for a charity marathon, Ethan began to wonder what other causes the same tools could be used for. He then met Desiree Wrigley who was looking for a partner to do the same thing. GiveForward is the result. It helps people create an online fundraising page, and most people use it to try to get help with medical expenses.

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