HealthPrize was a strong contestant in last year’s Health 2.0 Fall Launch! contest. It’s one of the few start-ups with a brain surgeon and published auto-biographer on the management team, and it’s got an interesting approach to
bribing, cajoling, incenting, encouraging people to take their medication–giving them the chance to win prizes if they do. So nine months on from their Launch! moment how are they doing? I interviewed CMO Katrin Firlik and CEO Tom Kottler to find out (and yes of the two, the nerdy looking guy is not the brain surgeon.