Video From the GoodRx Launch at Health 2.0 San Francisco 2011

Doug Hirsch of GoodRx premiered the company’s prescription drug cost comparison tool at the 2011 Health 2.0 Conference, and the company has since released an iPhone app that tells users just how much their drugs really cost. Users enter two pieces of information into the app: their zip code and the drug name. Then GoodRx draws on its database of more than one million prices and 25,000 pharmacies to turn up a list of how much the drug costs at local stores like Walgreens, CVS, Costco and WalMart.

Hirsch said the creators’ goal is to make the process of buying prescription drugs as simple as buying a TV or a car. For those paying for their drugs out of pocket, GoodRx is a valuable resource. However, Hirsch admits that people with health insurance have a tendency to dismiss the services’ potential to save them money. Yet, in this video Hirsch demonstrates how even consumers with insurance might use GoodRx to end up paying less than their co-pay.

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