Video from SXSW: “Crowdsourcing a Revolution: Can We Fix Healthcare?”
On March 10th, 2012, Health 2.0′s Co-Chairman, CEO and our fearless leader, Indu Subaiya participated in a SXSW panel, providing a great overview of Health 2.0′s challenge and code-a-thon process from the perspective of developers and companies new to health technology. The panel also hosted top industry and policy leaders including Aman Bhandari, Senior Adviser for Innovation at HHS, Cristin Dorgelo Asst. Director for Grand Challenges at the White House Office Of Science And Technology Policy, and Jeffrey Davis, Director Space Life Sciences at NASA.
The room was packed as panel members discussed the various ways they’ve applied challenges to their respective fields and how such competitions are being implemented in healthcare today. Cristin Dorgelo discussed the history and key characteristics of successful challenge models followed by Jeffrey Davis who spoke about his experience in designing challenges to further government research. Indu Subaiya then discussed Health 2.0′s Developer Challenge and how our competitions are playing a critical role by incentivising individuals in a landscape crowded by organizations targeting large institutions.
The SXSW Interactive audience did not disappoint – asking informed questions highlighting the growing role challenges are playing in the Interactive space. Questions included:
- Are challenge sponsors just outsourcing the risk?
- How do we change institutional culture to promote innovation an get large organizations more comfortable with fast, frequent but soft failure?
- Can challenges or participants in challenges enact real change in a space as large and as regulated as healthcare?
- How do sponsors and teams manage intellectual property?
Please take a moment to check out the video above and, if you’d like to learn more, you can see Indu’s slides here.