Launch! Demo: EveryMove Tracking for Rewards

EveryMove is this week’s featured Launch! demo. EveryMove is a web and mobile application that integrates with popular fitness devices and apps to track a user’s activity. The company’s partner health plans issue rewards to their members based on a user’s fitness record. CEO Russell Benaroya, a Crossfit fanatic, said the goal is to make it possible for users to earn points for activities they’re already doing, rather than to prescribe them new ones.

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