The New Nike+ Accelerator’s First 10 Companies

Screen Shot 2013-03-19 at 12.09.45 PMWith 10 recently announced enrollees, the Nike+ Accelerator is set to begin. Late last year Nike said that it would host its first program in collaboration with startup accelerator company TechStars. The official start of the program comes one year after the introduction of NikeFuel, a fitness measure that is calculated using data from Nike+ devices and personal data.

Nike said it received hundreds of applications from companies wanting to participate in the accelerator. The 10 chosen will be able to use the Nike+ platform, which includes an API that will allow them to access data from the Nike+ FuelBand device and Nike+ Running app.

Several health tech accelerators are currently sprinkled across the country. This new one will be based in Portland, Oregon, next door to near Nike headquarters in Beaverton. Nike will provide office facilities as well as $20,000 in funding, and companies will receive support from a handful of mentors. These include Stefan Olander, Nike’s vice president of digital sport, David Cohen, CEO of TechStars, Naveen Selvadurai, co-founder of Foursquare, Katia Beauchamp, co-founder of Birchbox, Tim Chang, managing director of Mayfield Fund, and author Tim Ferriss.

Some of the companies from the list are still in mysterious mode; their websites are just home pages and nothing more. One such intriguing company, Incomparable Things, describes itself as a place to make fantasy sports leagues where teams gain points based on users’ physical activity. On one hand this could be just like the many social fitness competition sites out there. On the other hand, the company might have found an ingenious way to market to kids by setting up groups just like fantasy leagues.

From the press release, here are the 10 companies who will participate in the Nike+ Accelerator:

  • FitDeck: Makes digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
  • GoRecess: Helps users find, book and review fitness activities.
  • An indie game studio that creates virtual worlds tied to real-world activity.
  • CoachBase: Provides a digital sports coaching platform.
  • GoFitCause: Leverages fitness data as a means of raising money for charities.
  • HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
  • Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
  • GeoPalz: An interactive gaming and rewards platform for kids and families.
  • Incomparable Things: Creates activity-driven fantasy sports leagues.
  • RecBob: Offers a platform that makes recreational sports easy by organizing play.

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