IDEO’s Gretchen Wustrack: Lead with Love

Designer Gretchen Wustrack recently delivered a talk called “Lead with Love to Engage Patients in Their Health” at Health:Refactored, Health 2.0’s conference for designers and developers. Wustrack is the lead for Active Health, a branch of IDEO that develops products and initiatives that encourage people to become more involved in their own care. In this after hours interview she speaks about how — even with the risk of coming off cheesy — designing from the heart can really work in health care.

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