HxRefactored Sneak Preview: John Yesko, Senior Director of Online Customer Experience, Walgreens
What is your burning mission in health and why?
JY: My mission as it relates to Walgreens is to extend the 100+ year tradition of customer convenience to the digital space. That means giving our customers frictionless access to the products and services that can help them lead more healthy and happy lives. It also means helping figure out how the digital realm and our 8000 physical stores can not only co-exist, but make each other better. More personally, I’m interested in understanding the journey that consumers go through when trying to avail themselves of self-service experiences. Where are the pain points, and how can design make it better? I feel that we will never run out of poorly-designed services that – with a little love – can be so much better.
What new health-related website, app, or technology do you think will improve health?
JY: In general, devices and apps that allow patients to monitor their own health, communicate it seamlessly to their caregivers, and make the right decisions.
Why should people come to your session?
JY: My talks tend to be light on theory, and heavy on real-world applications. I intend to use real-world examples to make my points, and but them into terms that everyone can appreciate. I might even throw in some humor.