The World of Health 2.0 in 2014
With so much money coming into the space, there has been talk of a bubble, but for the past year or so, bubble has meant something different here at Health 2.0. Last year at the Fall Conference and more recently when Physicians Interactive acquired MedHelp, we used a series of shape shifting bubbles to illustrate the changing landscape of Health 2.0. Especially now, when so much money (yes – more!) is going to so many different types of company, these bubbles can provide the context to make sense of the funding deals. But no one wants to stare at a bubble chart for too long. Trust us, we know.
Throughout the month of June, as we mapped the US’s (valiant though now complete) World Cup journey across Brazil, we figured we’d do the same for digital health. We dug into the archives, pulled out a map of digital health we initially debuted in 2011, and revamped it for the present day.
If you’ve been to the conference, read the blog, or follow the tweet stream, you know that the way we define Health 2.0 drives our whole worldview (get it?). For us, the cloud-based, user-friendly, data-driven tools that make up Health 2.0 fall into four main categories: consumer facing, professional facing, patient-provider communication, and data, analytics, and exchange. From there, we further define Health 2.0 with nineteen distinct sub-segments. These categories and segments are the driving force behind our map, and are the key to understanding how this world works and what all the money means.
Each and every detail you see on the map – the land masses, region placement, sizes, colors, relative locations, borders, clouds – was deliberately chosen to exemplify trends we see in digital health today.
Our world is not a static one, and we’ve tried to build motion and movement into the map as the tectonic plates of digital health shift before our eyes. For example, the layout of the rather Aleutian-like Islands of Population Health is meant to demonstrate how various clinical workflow pieces, like imaging/labs or results, are now being fed to patients through a variety of channels that often look like population health tools, can be broadly described as patient care management, and all the while are subject to a layer of value-add data analytics.
This type of connection between consumer and provider worlds is the original concept highlighted in a bubble chart back at the Seventh Annual Fall Conference. It is also the trend we see coming to life in what, to us, is one of the biggest deals of the year thus far – Physicians Interactive’s acquisition of MedHelp. Financed by Merck GHI, this deal speaks more about digital health in 2014 than any funding raises. PI is building a land bridge, so to speak, over into the world of consumers and patients, and that is a far more complete picture of digital health than any dollar signs and bar graphs we could produce.