RWJF Challenge is Changing How Consumers Choose Health Insurance

RWJFThe Robert Wood Johnson Foundation is back with another exciting challenge.

As a result of health insurance exchanges, the market for health insurance is shifting towards orienting sales directly to consumers. The exchanges offers more choices to consumers with considerable variation in benefit design and cost-sharing features of different products.

While decision aid tools for choosing health insurance do exist, they often aren’t adequate and there is widespread recognition that consumer choice is not being supported. Many of the plan choice tools currently available focus on plan premiums and ignore the variations in cost-sharing features that could be highly significant.

The RWJF Plan Choice Challenge wants to create a tool that will help consumers make informed coverage decisions. Using the HIX Compare Dataset, this app would allow consumers to understand variations in cost-sharing features to compare and select the best plan for them.

Pre-register now to enter!

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