Do You Really Know What’s in That Cracker? Tellspec Does
There’s a lot we don’t know about food and our health. Butter in your coffee, eat like a caveman, or no animal products: you name it and there’s an expert backing it. Even the nutritional labels placed on the majority of food items can be misleading and inaccurate. Fortunately, Isabel Hoffman is tackling this problem head on with her company Tellspec. Motivated by a personal history of allergies and ill health, Hoffman has developed a hand-held food-scanning spectrometer that immediately tells users the exact chemical composition of their food.
Matthew Holt, Co-Chairman at Health 2.0, interviewed Hoffman, who performed a live demo of the Tellspec device, shared her thoughts on Tellspec’s path to widespread consumer adoption, and the future possibilities for Tellspec.
You don’t need to be a rocket scientist to understand the excitement around Tellspec. The device not only demands transparency and accountability from the food industry, but also answers to a wide variety of consumer concerns from general nutrition to chronic disease to allergies. Tellspec has not completely won over all its critics, but to hear Hoffman tell it and to see the device in action is to come away with renewed hope for the potential to refine the connection between diet and health. See for yourself below.