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Brave New World: Consumers and their Data in the New Digital Landscape – Pharma Roundtable

In this session, attendees heard about how Health 2.0 tools and services are creating new ways for pharma companies to gather data from, interact with, and understand how consumers are interacting with their products in the market.

Event: 8th Annual Fall Conf 2014

Speakers: Craig DeLarge, Larry Brooks

Companies: Boehringer Ingelheim Pharmaceuticals, Merck

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