CEO of WorldOne Peter Kirk introduced the session with an inspiring video and speech from the session sponsor.  The 3 CEOs panel included back to back interviews of CEOs about how their companies are growing within the Health 2.0 world.  Matthew Holt conducted a spoof interview with avaricious Brantley Whittington of Extormity.  Writer Sara Reistad-Long interviewed Christine Robins previously of BodyMedia and now Jawbone, David Shaywitz of CATCH had a discussion with Doximity CEO Jeff Tangney, and Jane Sarasohn-Kahn of THINK-Health spoke with Peter Hudson of iTriage.

Writer Sara Reistad-Long interviewed Christine Robins, General Manager of BodyMedia and VP of Business Development, Health & Wellness of Jawbone.  Christine is no stranger to Health 2.0 and has been around multiple times to show us BodyMedia’s armbands and disposable patches, both of which produce complex measurements of one’s activity over multiple platforms. This year Christine forwent the demo to talk about the business side of heading up BodyMedia.

This session by BodyMedia addresses the technology underlying wearable body monitors, the strategy being used to drive adoption, and its vision for utilizing new sensor and wearable technology in future products.

BodyMedia has been around for a little while, and last year Christine showed us those armbands and their complex measurements over multiple platforms. Next up? Direct data connections to health care organizations and a disposable patch version.

The advent of a new analytics for real-time data streams begs the question of how self tracking and sensor data integrate with the wider clinical evidence base and the implications for managing population health.

We talked with Steve Menke, Chief Information Officer at BodyMedia, about the biggest challenges, trends and developments in health care technology at the Health 2.0 San Francisco 2011 Fall Conference.

Steve Menke, CIO, BodyMedia, announces the winners of the BodyMedia “Get Moving” Developer Challenge. The CTIS team demonstrates their integration of Google+ with the BodyMedia API. This video was part of “Innovation Showcase: The Health 2.0 Developer Challenge” panel at the Health 2.0 San Francisco 2011 conference.

Hardware that measures a variety of human activities is increasingly popular and transforming consumer engagement. People’s data is automatically being added to the Data Utility Layer from a multitude of devices, including updates from wearable sensors.

Christine Robins, CEO, BodyMedia
BodyMedia currently has deals with Jenny Craig and Sprint and BodyMedia armbands are becoming a common sight. Christine walks us through  BodyMedia’s ability to connect with any personal device: TVs, phones, computers, and enrich those platforms with the data from the BodyMedia armband.