Health 2.0 companies have brought in much needed tools to make navigating the Pharma industry easier. With complex databases allowing users greater transparency of drug costs and interactions, as well as new tools for increasing adherence, the world of Pharma is becoming increasingly more user friendly for both patients and doctors alike. Marc Southern of FleishmanHillard presented their research on authenticity and consumer expectation in Pharma followed by 5 companies doing work in Pharmaceutical media, tracking, adherence and more.
Creation Interactive is the only distilled and comprehensive platform dedicated to tracking the voice of health care professionals around the world. Their database, which has over 350,000 social media profiles, is able to track conversation in up to 25 different languages, analyzing chatter through various filters such as time, theme, and source. Their tools are even able to search by specific drug brands, to analyze the who, what, where of medical discussion.
Daniel Ghinn, Director of Digital Engagement, Creation Interactive | UK
Daniel helps healthcare organizations around the world make sense of the way the Internet is changing healthcare. His e-journal Healthcare Engagement Strategy shines a light on new forms of engagement and communication in health care, and today he’ll show us a very innovative (and some say invasive!) social media campaign he created about drug counterfeiting.