Videum is a revolutionary way of translating health-related video into numerous languages. Roberto Ascione from Publicis Healthware launched Videum, which is a partnership between Publicis and dotSUB, at Health 2.0 India in January 2012. dotSUB CEO Michael Smolens was on hand to describe how it works, while Abhijit Shitu from Publicis Healthware in Mumbai and Nand Wadhwani from HealthPhone showed how Videum is working in India.
Online videos are one of the main drivers of the digital revolution. They have made and broken superstars. They have installed presidents and overturned governments. In fact, since YouTube appeared on the scene, the consumption behavior around new media has changed the world forever.
Now Publicis Healthware International and dotSUB are joining forces to drive the online video revolution into the healthcare industries: Videum.com will be doing something that has never before been done – enabling healthcare videos produced in any language, by Pharma, hospitals, doctors or patients, to be viewable and understandable in any of the world’s languages, on any video enabled device or platform, including tablets and mobile devices. For the first time, cutting edge drugs, procedures, educational information, and patient care, which is more and more communicated using video from 3D to user video, will be available in scores of languages, regardless of the language of the source video.