Inspiring behavior change in others can be very hard to do. We all know this because we were all stubborn teenagers at one point. However, there are some companies driving behavior change very effectively. They are using fun and engaging games to bring about enhanced mental attention, improved cancer treatments, and much more.
Austin Harley, Founder and Creative Director of HopeLab, is a researcher and game designer who specializes in creating games and game-based systems that improve the lives of players. This Fall, Austin came to the stage to play Re–Mission 2, a collection of cancer–fighting games designed to increase chemotherapy treatment adherence. Fighting cancer is a battle, and Austin makes it beatable.