Last year, Doug debuted GoodRx’s application that enable patients to search for the best prices on prescription drugs. This time we’ll see how they’ve worked in insurance and Medicare to the equations to help users save even more. And you’ll see some integration with CakeHealth.
Doug Hirsch, CEO, GoodRX
Doug’s first company, DailyStrength.org, was one of the first big “profile-based” health online communities, a huge hit at the first Health 2.0 conference and now part of Jeff Arnold’s ShareCare empire. GoodRx has a simple to say but hard to achieve mission. How do you find the best price on drugs? GoodRx launched at Health 2.0 Fall 2011 and has had plenty of press which it helped raise $1 million since. As Doug was an early employee at both Yahoo! and Facebook, perhaps this panel should be named Health 2.02.
We sat down with individuals who have entered the Health 2.0 space for a second or third time with new start-ups. Hear how they are taking knowledge and observations from their first experience and using it this time around.
We talked with Doug Hirsch, Founder and CEO of GoodRX, about the biggest challenges, trends and developments in health care technology at the Health 2.0 San Francisco 2011 Fall Conference.