October 1st marked the first day that not only Covered California marketplace opened but the entire nation’s health care market. As close to 54 Million American citizens become insured, the challenge is how to make sure these individuals are getting the best, most affordable, care they can. This breakout brought to stage 5 companies making impressive strides in health care equality.

Health In Reach offers online scheduling and discounts for medical and dental appointments around the country. Scott Sangster, who’s a mainstay of the Health 2.0 scene in Los Angeles, went through the RockHealth program and after a merger with PriceDoc has experienced major growth to become one of the largest national consumer marketplaces for health care.

Michael Millenson, President of Health Quality Advisors, moderates this eclectic panel of physician search tools.

Scott Sangster, CEO of Health in Reach, introduces us to their website which helps people find the lowest prices from qualified dentists and doctors, then easily book appointments online. Their target audience is people who are uninsured, and their goal is to make healthcare more available and affordable to these people.