Alexander is a self-confessed Health 2.0 and e-Patient addict. Following an academic and corporate career in pharma and digital media consulting in Germany and Canada, he is also busy completing a Ph.D at the Humboldt University in Berlin on the e-patient phenomenon in Germany. In this session Alexander will share, from his experience as a consultant and researcher, the angles not to miss to get to a more complete view of the Health 2.0 landscape in Central and Eastern Europe.
This session not only touches on social media communications applied to pharma, it showcases products that allow the pharma industry to collaborate with doctors, engage with patients, and make the most of data produced from various sources. Health 2.0 for Pharma explores opportunities, discusses best practices to avoid potential pitfalls, and covers hands-on approaches that show a shift in the industry to an increasing “healthy outcomes” ecosystem.