As consumers, we compare and research before we make big decisions for just about everything – from groceries to cars. Yet when it is time to go to the doctor, we accept the price tag and the attending physician with little question! This breakout showcased the companies that will aid in you in not only finding the right doctor, but also the right price.

Josh Seidman, President, Center for Information Therapy

The Center for Information Therapy advances the practice and science of information therapy – ie how to deliver the right information to the right people at the right time. Bringing search and content together Health 2.0 attendees are helping patients to navigate and identify issues. But how do we track success of health search engines?

Sarah Loughran, VP, New Product Development, HealthGrades

Helping to provide information to consumers to aid them in choosing providers. Sarah demonstrates HealthGrades site from the perspective of a patient looking for a specific cancer doctor. Consumers can search by name if they’ve been given a specific recommendation, or use HealthGrades search engines to narrow down the possibilities. Each physician has a profile with specific details and patient reviews that help consumers find the doctor who is perfect for them.