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Shopping 2.0: Physician and Pricing Search
As consumers, we compare and research before we make big decisions for just about everything – from groceries to cars. Yet when it is time to go to the doctor, we accept the price tag and the attending physician with little question! This breakout showcased the companies that will aid in you in not only finding the right doctor, but also the right price.

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Search – Delivering Health Information to Consumers
Josh Seidman, President, Center for Information Therapy
The Center for Information Therapy advances the practice and science of information therapy – ie how to deliver the right information to the right people at the right time. Bringing search and content together Health 2.0 attendees are helping patients to navigate and identify issues. But how do we track success of health search engines?

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