CEO of WorldOne Peter Kirk introduced the session with an inspiring video and speech from the session sponsor. The 3 CEOs panel included back to back interviews of CEOs about how their companies are growing within the Health 2.0 world. Matthew Holt conducted a spoof interview with avaricious Brantley Whittington of Extormity. Writer Sara Reistad-Long interviewed Christine Robins previously of BodyMedia and now Jawbone, David Shaywitz of CATCH had a discussion with Doximity CEO Jeff Tangney, and Jane Sarasohn-Kahn of THINK-Health spoke with Peter Hudson of iTriage.
Writer Sara Reistad-Long interviewed Christine Robins, General Manager of BodyMedia and VP of Business Development, Health & Wellness of Jawbone. Christine is no stranger to Health 2.0 and has been around multiple times to show us BodyMedia’s armbands and disposable patches, both of which produce complex measurements of one’s activity over multiple platforms. This year Christine forwent the demo to talk about the business side of heading up BodyMedia.
Together Alex Tam, Aza Raskin, Gretchen Wustrack and Aaron Sklar address the inadequacies of health care applications while providing design solutions to growing user barriers.
Aza Raskin, Vice President of Jawbone, covers the importance of asking the right questions and solving the right problems when designing for health.