For patients, improving medication adherence can both bolster patients’ health as well as revenues. But pharma can’t help realize this objective on its own: adherence is a multi-stakeholder sport. Many of the innovations for adherence improvement are coming from outside of pharma…and sometimes aim to help payers (employers, insurance companies) or others whose incentives are not aligned with those of pharma companies

Aamer Ghaffer, mHealth Coach
Through the integration of mobile and Web-based tools, and database technology, mHealthCoach  enables compliance through mobile  messaging, Web portals, Web-based conferencing, care management and coaching, surveys, support groups and reporting.  Florence, a digital avatar, facilitates more efficient and effective communication between patients, providers and the platform.