Jonathon Carr-Brown has had a wide-ranging career. He currently runs MyDirectives, the world’s first digital advance care planning and emergency platform. It enables people to think in advance of a medical emergency how they want to be treated and cared for.

Created out of the founders’ own difficult healthcare experiences, Jeff and his team launched MyDirectives.com (and the companion iDecide.org site) in 2012. It’s HIPAA-compliant, online advance medical directives service allows consumers to create, update, store and retrieve their end of life directives.