A cornerstone of many Health 2.0 companies is using the web to improve patient outcomes and health. However, there are potential governmental and private payer limitations to incentives that are structured like inducements or kickbacks. An expert panel will provide an overview of the laws and discuss specific situations that have been problematic. The panel will then offer some solutions for mitigating risk and how to address government and payer concerns.
Brian French, Partner, Nixon Peabody LLP
Brian regularly advises health care organizations and drug and device companies on a wide range of compliance matters, including issues involving consulting arrangements, charitable donations, medical research, field sales activities, the Physician Payment Sunshine Act, state gift ban and payment disclosure laws, and reportable events under Corporate Integrity Agreements.